Communications Plan

Project Description: THIRD ACTion Film Festival CommunicationsWelcome to THIRD ACTion Film Festival. We are excited to present this opportunity for talented students to develop a communications plan that is both accessible and appealing to older adults and younger cinephiles.Our messaging should reflect our attempts to change the dialogue on aging - across generations.Main Goal:The challenge in this project is to determine how to reach each of our diverse audience segments with the media that will meet them where they are. The other challenge is to change the dialogue on aging through our communications plan.We want to test these media in November, December and be able to employ them to their maximum in the spring leading up to our June festival.

Business Plan

THIRD ACTion Film Festival is undergoing a new strategic plan taking the organization in new directions. This will necessitate a new business plan, including financial projections, audience development, marketing plans....This will involve several different steps for the students, including all aspects of a business plan::Learning about our business strategy to become familiar with our goals, mission, and plansUnderstanding our strengths and weaknesses, opportunities and threatsUnderstanding our operations - yearly festival, monthly screenings, partnerships and plans and how to develop themCreating forecasts using Excel (and integrating into Quickbooks?) for sales in the next fiscal year of operation as well as an income projection (conservative and aggressive).Ensuring we have a sound financial plan, including diversified fundraising and an expenses projection based on a clear plan