Business Plan

Closed
THIRD ACTion Film Festival
Calgary, Alberta, Canada
LC
Employer
2
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Competitive analysis Market expansion Marketing strategy
Skills
financial planning sales forecasting business strategies research business planning competitive analysis management innovation marketing planning preparing executive summaries
Project scope
What is the main goal for this project?

THIRD ACTion Film Festival is undergoing a new strategic plan taking the organization in new directions. This will necessitate a new business plan, including financial projections, audience development, marketing plans....

This will involve several different steps for the students, including all aspects of a business plan::

  • Learning about our business strategy to become familiar with our goals, mission, and plans
  • Understanding our strengths and weaknesses, opportunities and threats
  • Understanding our operations - yearly festival, monthly screenings, partnerships and plans and how to develop them
  • Creating forecasts using Excel (and integrating into Quickbooks?) for sales in the next fiscal year of operation as well as an income projection (conservative and aggressive).
  • Ensuring we have a sound financial plan, including diversified fundraising and an expenses projection based on a clear plan
What tasks will learners need to complete to achieve the project goal?

Final deliverables:

A final detailed business plan that reflects an understanding of the THIRD ACTion Film Festival and how to build a sound financial future that supports our mission and vision.

The plan will outline our industry competitors and collaborators, our operations and events plan, management and staffing plan, marketing and audience development, risk strategy, exit strategy, and detailed financial plan.

Supported causes
Good health and well-being
About the company

THIRD ACTion Film Festival celebrates aging and older adults through film and talks. We work to make an age-positive culture shift. We are working to develop a local Calgary in-person audience and expand our online audience across Canada.