Communications Plan

Project Description: THIRD ACTion Film Festival CommunicationsWelcome to THIRD ACTion Film Festival. We are excited to present this opportunity for talented students to develop a communications plan that is both accessible and appealing to older adults and younger cinephiles.Our messaging should reflect our attempts to change the dialogue on aging - across generations.Main Goal:The challenge in this project is to determine how to reach each of our diverse audience segments with the media that will meet them where they are. The other challenge is to change the dialogue on aging through our communications plan.We want to test these media in November, December and be able to employ them to their maximum in the spring leading up to our June festival.