#3 - Digital Corporate and Product Strategy

Valemount is working with a confidential client to update their Digital Corporate and Brand Strategy. We are interested in technology, analytics and business skills to help do the external research and internal research to define and share this strategy and corresponding roadmap. Students should be prepared to:Do external 3rd party research from sites like GartnerCreate summary PowerPoint slides to show results of surveyDevelop business and technology capability modelsDefine overall business and technology roadmapsOverall write formal reports presented to executives

Financial Business Plan

We would like to raise capital for our scaling-up phase and for that. We would like to involve students to develop a financial modelling. We will provide access to internal documentation etc.. we would like students to develop a strong, competitive financial business plan, which we can present to investors.

Market research for product launch

For this project, you will research the market size and competitors, and run pricing analyses to assist in business development and successful product launch.

cmi Media Agency .... Lead Generation + Email Marketing verticals

Identify, confirm + contact -- brands, end clients and advertising agencies in Canada that will benefit from --(1) cmi Media's active Direct to Consumer (D2C) Canadian audience file to instantly drive incremental lift for clients, quickly boosting advocacy, social sharing and engagement while driving brand loyalty and product adoption in an accelerated manner207,500+          D2C Active Canadians275,000+          Financial Loan/Debt Canadian Consumers(2) cmi Media ability to generate leads and data points for any vertical The applicant will contact key individuals in leadership/decision making positions within such organizations to discuss their needs and to showcase how our advertising and lead generation solutions could address their requirements -- our ability to reach new, engaged audiences - and acquire users and first party data to drive incremental lift.Our Desired OutcomeNew clients, salesAwareness of our CASL compliant email list files for email list rental/deploymentAwareness of our Lead Generation initiatives to drive traffic and 1rst party dataAwareness of our ability to connect our audience with advertisers to boost advocacy +cmi Media’s ability to sustain lead generation initiatives within multiple verticals.Awareness of our ability to grow a brand/company audience email list file exponentiallyThe final deliverable will be to input appropriate contact data fields that will be provided into an Excel spreadsheet. Then communicate to each contact via email / website form submission, pertaining to the our agency's products/services as per the aforementioned. All appropriate follow up will be done by the agency thereafter.