cmi Media Agency .... Lead Generation + Email Marketing verticals

Open
cmi Media Inc.
Toronto, Ontario, Canada
Jeff Goodfield
Founder
(24)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Lead generation Market expansion Sales strategy Social media marketing
Skills
brand loyalty advocacy boosting brand awareness product adoption strategies sales prospecting social media sharing marketing lead generation loyalty programs
Project scope
What is the main goal for this project?

Identify, confirm + contact -- brands, end clients and advertising agencies in Canada that will benefit from --


(1) cmi Media's active Direct to Consumer (D2C) Canadian audience file to instantly drive incremental lift for clients, quickly boosting advocacy, social sharing and engagement while driving brand loyalty and product adoption in an accelerated manner


207,500+          D2C Active Canadians

275,000+          Financial Loan/Debt Canadian Consumers


(2) cmi Media ability to generate leads and data points for any vertical



The applicant will contact key individuals in leadership/decision making positions within such organizations to discuss their needs and to showcase how our advertising and lead generation solutions could address their requirements -- our ability to reach new, engaged audiences - and acquire users and first party data to drive incremental lift.


Our Desired Outcome


  • New clients, sales
  • Awareness of our CASL compliant email list files for email list rental/deployment
  • Awareness of our Lead Generation initiatives to drive traffic and 1rst party data
  • Awareness of our ability to connect our audience with advertisers to boost advocacy +
  • cmi Media’s ability to sustain lead generation initiatives within multiple verticals.
  • Awareness of our ability to grow a brand/company audience email list file exponentially


The final deliverable will be to input appropriate contact data fields that will be provided into an Excel spreadsheet. Then communicate to each contact via email / website form submission, pertaining to the our agency's products/services as per the aforementioned. All appropriate follow up will be done by the agency thereafter.


What tasks will learners need to complete to achieve the project goal?
  • Identify brands that can benefit from exponential list growth;
  • Identify end clients that host sweepstakes;
  • Identify advertising agencies that work with clients in this vertical;
  • Research and data entry contact coordinates (contact name, company name, position, email, phone, website, social media) for individuals in leadership roles for the aforementioned;
  • Contact the aforementioned and convey our advertising and lead generation solutions; our advertising units and rates
  • Manage prospecting campaigns from their developed leads using LinkedIn, Email Marketing, cold outreach, and other tools.


Additional to the above we need students to contact potential brand clients and advertising agencies specific to cmi Media’s ability to;


Specific to our CASL compliant data --


1.    Communicate cmi Media’s ability to deploy email content to our audience files as per below:


Would XXXXXXXXX be interested in quickly boosting advocacy, social sharing and engagement while driving brand loyalty and product adoption? Although you have a dynamic breadth of reach, your team would certainly benefit from renting our CASL compliant proprietary D2C list file for email deployment to augment your audience with branded content and messaging.


To the point – with the changing business ecosystem facing us today, our email file offers a channel solution that will expedite messaging for an accelerated response in a meaningful way. Audiences have never been more focused on their email than they are now. Consumers gravitate towards notifications of value-added offers via email as they share and engage further on social channels and act as advocates tied to its content.


Our responsive Canadian audience files;


207,500+          D2C Active Opens

275,000+          Financial Loan/Debt Consumers

 

At the core of what we do, we offer marketing campaigns to drive customer loyalty and maximize the customer lifetime revenue of a clients marketing stack.


  • leverage our traffic to enhance channel strategies, brand awareness and funnel transactions
  • acquire new customers with a self-declared interest in your offer
  • drive more conversions by engaging with customers who have a verified interest in your brand
  • exponential and accelerated user acquisition strategy



2.    Via lead generation marketing initiatives, drive 1rst party data assets, enhancing the client channel strategy for brand awareness and funnel transactions for any vertical required by a client


About the company

The goal of this project is to acquire more users and generate traffic to Sweepstakes.ca

We connect our audience with advertisers to boost advocacy + social sharing by tagging sweepstakes, giveaways + pop-up promos. Our Canadian audience can surf the website, dream big and win prizes and experiences!