International Market Analysis

The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including: - Researching international markets for health food products. - Analyzing potential opportunities for new products using innovative ingredients. - Identifying existing competitors in the international markets. - Segmenting potential niches for user segmentation for health foods. - Developing a comprehensive report on the findings and recommendations for market entry.