Mobile App UI / UX Design & Prototype - PIFit

Our company would like to explore designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.What's involved:Conduct background research on existing or comparable modelsIdentify key areas of focus from inception to implementation for the design and build of the mobile app.Learn and use various software design tools such as FigmaCreation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Part II - Mobile App UI / UX Advanced Design & Prototype - PIFit

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.What's involved:Conduct background research on existing or comparable models.Identify key areas of focus from inception to implementation for the design and build of the mobile app.Learn and use various software design tools such as Figma.Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Advanced Data Analysis and Empirical Research Methodologies - PIFit

Pifit (Paying It Forward) is a patent-pending app focused on delivering digital advertising to users in a new interactive manner. Designed as a Not For Profit, we have created a complete wall garden platform. Utilizing the profits from advertising campaigns creates a monetary value, an Instant Cash Discount (ICD) for our users. Ads are delivered to users’ devices upon their request by scanning the Pifit logo at a merchant store. Each ad is framed with a $$VALUE amount for the ICD which users can apply to their immediate purchase at the merchant store. One can think of the ICD as compliments of the advertiser to the user. Campaigns are run on a cross-platform, meaning the merchant location where the ad appears is not related to the actual advertiser. PIFit is essentially a B2B2C APP that confirms the viewing of digital content.  Our Live Dashboard completely tracks every aspect of each ad campaign and user’s actions. We are seeking to micro-analyze the process by populating it with individualized ad campaigns, mixed campaigns representing more than one advertiser and then assessing that data. The objective is to find any ceiling capacity or challenges in the system.   More specifically (1) see how many campaigns can be run consecutively and simultaneously - is there a ceiling? (2) what is the best modelling to use to monitor the campaigns in real timeWhat's involved:Conduct background research on existing or comparable models.Identify key data areas of the campaign from inception to implementation.Forecast modelling based on a spread of 20% $3 30% $2 50% $1Using assumption and risk models calculate if there is a breaking point.

UI + UX Design & Prototype

Our company would like to improve the design of our current website and upcoming mobile application.We would like a group of students to improve usability of our current website and create a prototype for our future app.This will involve:Conducting background research on our existing web application for the product.Going through user interviews to gather feedback about areas for improvementIdentifying key areas of our current website and what areas of focus might return the best results in a redesign.Learning and using various software design tools. We currently use Figma.Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users