Help us improve our branding and marketing! :)

My Student Wellbeing is dedicated to improving the lives of post-secondary students across the country through making it easy for private mental health therapists to be able to provide their incredible clinical services to students. However, to reach a broader audience and make a more significant impact, we need to improve our branding and marketing strategies. The goal of this project can include analyzing the current branding and marketing efforts, identifying areas for improvement, and/or developing actionable strategies to enhance our presence. This could involve evaluating existing social media channels, website content, and overall brand messaging. The project aims to create a cohesive and compelling brand identity that resonates with students and encourages them to engage with My Student Wellbeing's services. We are flexible in terms of what this project could look like for students, so anyone looking for anything related to branding, marketing, graphic design, media creation, or anything else that seems like it could be a fit for your students is encouraged to reach out to us to discuss if we could tailor a project to give your students an incredible learning experience. Tasks could include Conducting a SWOT analysis of current branding and marketing efforts. Researching and identifying best practices in digital marketing for student services. Developing a comprehensive branding guideline. Creating a strategic marketing plan with a focus on digital channels. Creating media for our physical or digital presence