B2B - Market Research Project for Progressive Automations
We are inviting innovative university students to engage in a unique project opportunity. This project involves undertaking comprehensive market research for Progressive Automations. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader stay ahead in the automation sector.Market Research:Company Certifications & Standards Evaluation: Research about industry certifications for actuators, evaluating their impact on market positioning and competitive advantage.Competitive Advantage Identification: Research and pinpoint sources of competitive advantage by analyzing market trends, customer behaviors, and technological advancements.Branding Target Segments and Positioning: Clearly define target segments and develop positioning strategies to attract each target audience, ensuring alignment with brand identity.Knowledge Database Management: Create and maintain a knowledge database for each application, including customer usage, preferences, and feedback.Competitive Analysis: Undertake a comprehensive analysis of competitors, focusing on branding positioning and product offerings to identify differentiators and opportunities.Customer Feedback Collection: Collect and analyze B2B customer feedback through surveys and interviews to better understand their needs and improve offerings.
Social Media Strategy Development for Progressive Automations
We are inviting innovative university students to engage in a unique project opportunity. This project involves developing a comprehensive social media strategy for Progressive Automations, focusing on content creation for Instagram, YouTube, and LinkedIn. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader enhance its social media presence in the B2B manufacturing sector.The main goal of this project is to create an effective social media strategy that boosts Progressive Automations' online visibility, engages the target audience, and drives business growth through Instagram, YouTube, Google Ads and LinkedIn.