Social Media Strategy Development for Progressive Automations
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are inviting innovative university students to engage in a unique project opportunity. This project involves developing a comprehensive social media strategy for Progressive Automations, focusing on content creation for Instagram, YouTube, and LinkedIn. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader enhance its social media presence in the B2B manufacturing sector.
The main goal of this project is to create an effective social media strategy that boosts Progressive Automations' online visibility, engages the target audience, and drives business growth through Instagram, YouTube, Google Ads and LinkedIn.
- What tasks will learners need to complete to achieve the project goal?
-
- Develop a content calendar for Instagram, YouTube, Google Ads and LinkedIn.
- Create content themes and topics that align with Progressive Automations' brand and industry.
- Plan a mix of content types (e.g., posts, stories, videos, articles) tailored to each platform.
- Write insightful posts for LinkedIn.
- Identify and collaborate with industry influencers and thought leaders.
- Set key performance indicators (KPIs) to measure the success of the social media strategy.
- Use analytics tools to track performance and gather insights.
- Continuously optimize the strategy based on data and feedback.
- What is the main goal for this project?
-
We are inviting innovative university students to engage in a unique project opportunity. This project involves developing a comprehensive social media strategy for Progressive Automations, focusing on content creation for Instagram, YouTube, and LinkedIn. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader enhance its social media presence in the B2B manufacturing sector.
The main goal of this project is to create an effective social media strategy that boosts Progressive Automations' online visibility, engages the target audience, and drives business growth through Instagram, YouTube, Google Ads and LinkedIn.
- What tasks will learners need to complete to achieve the project goal?
-
- Develop a content calendar for Instagram, YouTube, Google Ads and LinkedIn.
- Create content themes and topics that align with Progressive Automations' brand and industry.
- Plan a mix of content types (e.g., posts, stories, videos, articles) tailored to each platform.
- Write insightful posts for LinkedIn.
- Identify and collaborate with industry influencers and thought leaders.
- Set key performance indicators (KPIs) to measure the success of the social media strategy.
- Use analytics tools to track performance and gather insights.
- Continuously optimize the strategy based on data and feedback.
About the company
- https://progressiveautomations.com
- 51 - 200 employees
- Manufacturing
WHO WE ARE
To put it simply, Progressive Automations specializes in automation and motion control products. This is led by our electric linear actuators, compatible power supplies, control systems, and PLC controls. In recent years we have also targeted home and office automation, coming out with a range of electric standing desks, TV lifts and lifting column sets. We absolutely love what we do and all things automation!