Salem State University

Salem, Massachusetts, United States

The Business Policy and Strategy course integrates and applies all prior courses in the School of Business academic program. It is the capstone course and endeavors to address the perspectives, understanding and decisions required of general managers (e.g., CEO). At the end of this course, students will be able to formulate and recommend business level strategy based on: • the relationship of businesses and their domestic and international environments, • industry and competitor analysis, • organizational vision, mission and objectives; • company situation analysis, • the roles of organizational structure, systems and culture in formulating and implementing strategy, and • control mechanisms for monitoring and evaluating the effectiveness of strategic decisions during implementation.