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Business strategy projects

BUS870
Open Closing on October 29, 2024 / 1 spot left
Salem State University
Salem State University
Salem, Massachusetts, United States
JG
Jian Gu He
Professor
2
Timeline
  • October 30, 2024
    Experience start
  • December 14, 2024
    Experience end
General
  • Graduate; 2nd year
  • 14 learners; teams of 4
  • 50 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Communications Market research Competitive analysis Sales strategy Product management
Skills
presentations situation analysis competitive analysis organizational structure
Project timeline
  • October 30, 2024
    Experience start
  • December 14, 2024
    Experience end
Overview
Learner goals and capabilities

The Business Policy and Strategy course integrates and applies all prior courses in the School of Business academic program. It is the capstone course and endeavors to address the perspectives, understanding and decisions required of general managers (e.g., CEO). At the end of this course, students will be able to formulate and recommend business level strategy based on:

• the relationship of businesses and their domestic and international environments,

• industry and competitor analysis,

• organizational vision, mission and objectives;

• company situation analysis,

• the roles of organizational structure, systems and culture in formulating and

implementing strategy, and

• control mechanisms for monitoring and evaluating the effectiveness of strategic

decisions during implementation.

Expected outcomes and deliverables

Report and/or presentations to clients

Project Examples

Analyze market and industry environment around the business


Analyze and/or create strategic planning across several levels of analysis (corporate, business, and functional).


Identify root causes and top issues facing management using consulting strategies such as in-depth research, causal reasoning, position documents, and debate (class or team).


Practice interpersonal, team, and communication skills, which are essential ingredients in the formulation and implementation of business strategy.


Demonstrate an ability to lead and participate in discussions of business and strategy situations.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

How is your project relevant to the experience?