SEO Strategy and Action Plan for MentalHealthActivity.com

The main goal for the project is to create an effective SEO strategy and a detailed action plan for 3 months to improve the online visibility and reach of MentalHealthActivity.com. This will involve analyzing the current online presence, identifying target keywords, optimizing website content, and implementing link building and outreach strategies to improve search engine rankings.

Creative Marketing Project for a Mental Health App

The objective of this project is to design and execute a creative marketing campaign for Joyi, a mental health education app, to introduce it to 100 people with high engagement.Joyi is an entertaining app that promotes mental health education. The app features a character with five ingredients for creating good moments: Health, meaningfulness, mindfulness, togetherness, and curiosity. To fill these jars, users can take bite-sized lessons. The app also personalizes its content to each user's specific needs to enhance resilience and well-being.Students will work in teams to develop a marketing plan for Joyi, a new mental health education app. Each team will design and execute a creative marketing campaign to introduce Joyi to 100 people. The Joyi team will provide support throughout the project.

Digital Wellness: Assessing a Mobile App's Role in Academic Mental Health Initiatives

The main goal of this project is to assess the feasibility and potential of integrating the Joyi app into the mental health programs of a selected university or private high school. This will involve understanding the current mental health landscape in the institution and determining how Joyi can be effectively customized and integrated for optimal impact within this setting.Joyi is a mobile app for stress management: www.Joyi.AppBacked by a published clinical study: In the short term: Instant Stress AlleviationIn the long term: Resilience Cultivation

Marketing Strategy Plan for an entertaining mental health product

We want students to help us build a marketing strategy plan to grow and engage our target market: teenagers and youth who played casual games. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?What Go-to-market strategy should we consider?