Marketing Strategy Plan for an entertaining mental health product
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: teenagers and youth who played casual games. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What Go-to-market strategy should we consider?
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: teenagers and youth who played casual games. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What Go-to-market strategy should we consider?
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://MentalHealthActivity.com
- 2 - 10 employees
- Entertainment, Education, Hospital, health, wellness & medical
Colorful Zone is an innovative startup on a mission to reshape the way we approach mental health.