Real Adulting 101 - Digital Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Real Adulting 101 is looking for students to help with our digital marketing. Based on skillsets and interests of students, they key project activities may change but will include one or more of the below: KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Developing blogs/emails out of developed courses. Writing social media copy. Helping with the development of social media content (educational carousels, tiktoks, etc.) Design of courses or social media posts. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Digital Content Creation Copywriting/Communications

Podcast Audio & Video Editing

The main goal of this is to help us with the editing of our podcast and/or the videos of our podcast recordings.

Content Creation

The main goal of this project is to help support with the content creation for Real Adulting 101. This may look like supporting with the development of a course (needs to have specific training in that course topic), or with the development of our Student Life 101 or our Guided Cohorts Development.

Competitive Analysis

We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.

SEO Blog Writing for Small Local Businesses (Project One)

Our team would like help with creating high-quality search engine optimized content for small, local businesses in the Edmonton and Calgary areas. Students will be provided with training, one-on-one support from a project manager, complete content briefs, search engine optimization tools and templates, and professional editing. The student's role will be to creatively transform the information into an engaging, informational read for audiences. The purpose of this content is to generate: Search engine optimization for the post and overall website Increased traffic to the website Potential leads/conversions for the website/company Our goal is to provide students with the tools they need to master their content writing and copywriting skills using a professional, tried-and-tested process.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Sales Strategy for Mental Health Project 2023

Althea Therapy helps people across the country get access to culturally responsive mental health support. Our goal is to destigmatize therapy and improve mental health outcomes of historically marginalized communities. We're looking for amazing students to help us with curating a list of sales leads and creating content to promote our offerings: our mobile app to find a culturally responsive therapist and our online program that provides people with the tools to reduce stress and anxiety. We would like the student to research and curate a list of relevant sales leads, reach out to them on our behalf and, develop a series of posts and video-based content related to stress, anxiety and other health and wellness topics for our social channels. We will repurpose the content to share across our blog and other social media channels. This is a really great opportunity if you're passionate about health and wellness for vulnerable groups. Althea Therapy is proud to be an equity-centered organization that actively fights against discrimination, sexism, hatred, or xenophobia of any kind. We strongly urge you to apply even if you do not "fit" all of the qualifications. Compensation: Payment by funder C$1,400.00

Blogging: Create blog posts for the tech industry

Squash.io is a DevOps platform that allows software developers to quickly deploy their web apps for testing purposes. We currently have many companies in our platform, including names like NASA, Wagtail and New York Public Radio. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog. The blog posts are not going to be technical (i.e, you do not need any knowledge of software development). Our goal is to create blog posts containing statistics or trends related to technology in general. We will provide all the tools you need to do your own research. The only skills you need are: curiosity, ability to research information using the web and writing outstanding content.

Blog Posts on Healthy Foods and Holistic Health

The main goal for the project is to create blog posts that educate and inspire people to grow and eat nutrient-dense foods, reduce waste, and contribute to building a sustainable environment. The blog posts will focus on healthy foods, holistic health, and a whole foods diet, aligning with the mission of Now Organic Farms. This will involve several different steps for the learners, including: - Researching and understanding the principles of holistic health and a whole foods diet. - Creating engaging and informative blog posts on topics related to healthy foods and holistic health. - Incorporating information about nutrient-rich foods and sustainable farming practices into the blog posts. - Ensuring that the blog posts align with the values and mission of Now Organic Farms.

Blogging

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

SEO Optimization for 123 Petits Pas Inc. Blog Posts

The main goal for the project is to optimize all current blog posts on the 123 Petits Pas Inc. website for SEO. This will involve going through each blog post, adding relevant keywords to attract the target audience, optimizing images, and adding new and relevant blog posts to improve the website's SEO performance.

Marketing & Social Media Content Calendar Creation

Our company is seeking assistance with creating a detailed marketing and social media content calendar for 2024. Students will need to: Familiarize themselves with our current marketing goals and strategies. Research how customers perceive our brand and marketing. Recommend new channels we should use for promotion. Identify opportunities for topics that will resonate with our audience. Understand the best channels we can use to reach our target audience. Research and determine the best days and times for posting on various platforms and create a schedule based on this information. Create content outlines for a multitude of mediums, and ensure they work together to (mediums to include blog posts, social media posts, email marketing, lead generators, and other marketing channels).