Our company is seeking assistance with creating a detailed marketing and social media content calendar for 2024.

Students will need to:

• Familiarize themselves with our current marketing goals and strategies.
• Research how customers perceive our brand and marketing.
• Recommend new channels we should use for promotion.
• Identify opportunities for topics that will resonate with our audience.
• Understand the best channels we can use to reach our target audience.
• Research and determine the best days and times for posting on various platforms and create a schedule based on this information.
• Create content outlines for a multitude of mediums, and ensure they work together to (mediums to include blog posts, social media posts, email marketing, lead generators, and other marketing channels).

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• An understanding of our brand story and brand voice
• An understanding of different marketing creation and planning tools

Bonus steps would include:

• Creating messaging for the intended posts and marketing pieces

Final deliverables should include:

• A complete content calendar (approximately 7 months long) developed in our Google Sheets template outlining various campaigns and mediums.

Students will connect directly with us for mentorship throughout the project via Slack, email communication, and virtual meetings.

We will be able to provide answers to questions such as:

• Our products and services.
• Our current marketing strategies and marketing plan.
• Input on choices, problems, or anything else the students might encounter.

Students will also receive access to:

• A fillable content calendar template.
• Examples of past content calendars.
• Brand assets, including our branding guide and ideal client avatar.