Public Relations and Marketing Plan

Guru is a 100% sustainable brand that has been around for 20 years. Our brand uses upcycled textiles to recreate into contemporary looks. We sell primarily wholesale (B2B) and in March started selling B2C online. We have recently started working on a new capsule for a collection that has never been created or promoted before. We believe this collection deserves relevant media attention, and we are looking for a group of students to guide us through the process of how to promote this brand and gain press attention that will result in backlinks. This project is suitable for students passionate about environment, fashion and public relations. guruforlife.ca

Digital Marketing data analysis and audit

We are on the search for savvy students to help us disect our digital marketing, and to help us grow and engage our target market of both B2C and B2B customers. We’d like to know how we can maximize different channels and what will work best for us. In addition we would like to have a clearer understanding of what platforms have the strongest ROI for our industry now and moving forward. Lastly, we would like to learn more about how we can improve on our website SEO and the overall user experience. The main questions we’d like students to help us answer are the following: What social media platforms should we focus on and why? This must be supported with analytics. What SEO strategies do we need to take advantage of to drive B2B and B2C traffic to our site with the purpose of conversion? What can we do to expand on our customer experience on our website? How can we acquire new leads and generate sales from the environmentally conscious community?

Fashion designer - Looking for a collection of designs with tech packs.

Guru www.guruforlife.ca has been around for 20 years. We use upcycled textiles to create unique current fashion. We are looking for a fashion designer who can design a collection for production. We would prefer someone with technical experience. Our collections are boho inspired with traces of traditional. Our target market ranges from missy eco conscious to trendy junior.