Digital Marketing data analysis and audit
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are on the search for savvy students to help us disect our digital marketing, and to help us grow and engage our target market of both B2C and B2B customers. We’d like to know how we can maximize different channels and what will work best for us. In addition we would like to have a clearer understanding of what platforms have the strongest ROI for our industry now and moving forward. Lastly, we would like to learn more about how we can improve on our website SEO and the overall user experience.
The main questions we’d like students to help us answer are the following:
- What social media platforms should we focus on and why? This must be supported with analytics.
- What SEO strategies do we need to take advantage of to drive B2B and B2C traffic to our site with the purpose of conversion?
- What can we do to expand on our customer experience on our website?
- How can we acquire new leads and generate sales from the environmentally conscious community?
- What is the main goal for this project?
-
We are on the search for savvy students to help us disect our digital marketing, and to help us grow and engage our target market of both B2C and B2B customers. We’d like to know how we can maximize different channels and what will work best for us. In addition we would like to have a clearer understanding of what platforms have the strongest ROI for our industry now and moving forward. Lastly, we would like to learn more about how we can improve on our website SEO and the overall user experience.
The main questions we’d like students to help us answer are the following:
- What social media platforms should we focus on and why? This must be supported with analytics.
- What SEO strategies do we need to take advantage of to drive B2B and B2C traffic to our site with the purpose of conversion?
- What can we do to expand on our customer experience on our website?
- How can we acquire new leads and generate sales from the environmentally conscious community?
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://guruforlife.ca/
- 0 - 1 employees
- Apparel & fashion
We are a 100% fashion forward sustainable fashion brand using upcycling as a our primary method of production.