- Location
- London, Ontario, Canada
- Bio
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Hi, I'm currently a student at Western.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research
Skills
Socials
Achievements
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Recent projects
Digital Content Creation / Media & Marketing
We would like you to help us with creating content that is aligned with our vision, mission, and industry. We will ensure to set a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Business Development Project
We would like you to help us increase brand awareness and knowledge about our offering. As part of that, you will be helping us support local businesses in joining our platform, and increase product selection and coverage for our customers. One of your main goals will be to reach out to potential partners for our organization and work with us to build strong relations with them.
Market Expansion Research
We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. Your research work will contribute to our growth and expansion assessment! To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? What is the market size for new regions? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol and other risks will need to be considered?
Sales & Operation Improvement
Our organization is growing and scaling up! We are looking for student(s) to support us in improving overall sales and operational performance by conducting activities to enhance all possible areas according to our strategic development plan. By the end of the project, business will have improved sales & operation efficiencies. For example, faster communication response, reduced sales process, more comprehensive sales and operation support etc.
Work experience
Marketing Coordinator
Hypotenuse Labs
Toronto, Ontario, Canada
March 2022 - October 2022
ο§ Created and promoted brand content to increase awareness across all social media channels including Instagram, Twitter, Medium, and Mirror; resulting in a 1000%+ increase in engagement
ο§ Copywrote educational articles and promotional materials that led to the company winning the University of Waterlooβs CEE student impact award out of 100+ companies
Analyst
Parametric Capital
Toronto, Ontario, Canada
October 2021 - August 2022
Sourced and negotiated a US$25M equity raise on the secondary market for the largest NFT marketplace
ο§ Performed research, drafted, and reviewed investor memos to raise capital for transaction
ο§ Pitched, structured, and performed due diligence on the deal including industry landscape, competitor analysis, financing considerations, precedent transactions, and potential acquirers
Sourced a US$2M investment into the Series A raise of a top blockchain auditing firm
ο§ Interviewed and led client meetings with company executives to understand business model, investment risks and merits, future growth levers, and exit opportunities
Sourced alpha and managed crypto portfolio
ο§ Sourced, researched, and evaluated 50+ protocols, tokens, projects, and start-ups to determine attractive investment opportunities; led to CAD$250,000+ invested across all channels
Content and Community Manager
Steaking.io
Chicago, Illinois, United States
May 2021 - December 2021
ο§ Spearheaded creation of informational articles to introduce broader community to crypto and defi
ο§ Performed first-in-line customer support and moderated Discord channel for 10,000+ users
Education
other, Economics
University of Western Ontario
September 2020 - Current
Personal projects
Echo Labs
November 2021 - February 2022
ο§ Led partnerships and execution in building and promoting a NFT collection for mental health charity
0RM Investing
February 2021 - May 2022
ο§ Raised US$75,000 from high net-worth individuals through pitching investment plan and strategy
ο§ Executed investment strategy in highly volatile tokens for general partners through stringent asset allocation, extensive due diligence, and identifying asset catalysts to achieve 6x returns over one year