Social Media/Content creation for DansFarmaRoot, Canadian nutraceutical farm to table award winning company.

Week 1-2:  Week 1: Getting to know DansFarmaroot and DFEnergy -   I will be more than happy to meet the students the first Day of the assignment Overview of DansFarmaRoot and their new product, DFEnergy. Explanation of the target audience: international e-sport gamers. Week 2: Company Deep Dive Detailed discussion about DansFarmaRoot's mission, values, and market positioning. Introduction to the DFEnergy product specifications. Overview of the competitive landscape in the energy drink market. Week 3-5: Market Research and Analysis Week 3: Target Audience Analysis Understanding the behavior, preferences, and demographics of international e-sport gamers. Identifying key platforms they use, focusing on TikTok and Discord. Week 4: Competitor Analysis In-depth analysis of competitors in the energy drink market. Identify strengths, weaknesses, opportunities, and threats. Week 5: SWOT Analysis Students perform a SWOT analysis for DFEnergy. Identify unique selling propositions. Week 6-8: Social Media Strategy Development Week 6: TikTok Strategy Understanding TikTok trends. Developing a content strategy for TikTok to engage e-sport gamers. Week 7: Discord Engagement Understanding the dynamics of Discord. Developing strategies for community engagement on Discord. Week 8: Integrated Social Media Plan Creating an integrated plan for TikTok and Discord.   Focusing on cross-promotion and consistency in messaging. Week 9-11: Campaign Implementation Week 9: Content Creation Students start creating content for TikTok and Discord. Ensure the content aligns with DFEnergy's brand image. Week 10: Influencer Collaborations Identifying and reaching out to influencers in the gaming community. Planning collaborations and partnerships. Week 11: Campaign Launch Launching the social media campaign on TikTok and Discord. Monitoring initial responses and engagement. Week 12-14: Evaluation and Refinement Week 12: Analytics and Metrics Introduction to social media analytics tools. Students analyze campaign performance. Week 13: Feedback and Refinement Collecting feedback from the target audience. Identifying areas for improvement and refinement. Week 14: Final Presentation Students present their detailed business plan, including strategies, results, and lessons learned. Q&A and feedback session.

University Health Initiative Chapter Development

The Force for Health® Network aims to engage students and community members in health initiatives by building a chapter at a university. This chapter will focus on addressing social determinants of health through various public health projects. The problem at hand is the lack of organized student involvement in public health initiatives that target social determinants of health. The goal is to create a sustainable and active chapter that can lead and participate in health projects, thereby improving community health outcomes. Students will apply their classroom knowledge in public health, community engagement, and project management to establish this chapter. The project will involve tasks such as recruiting members, organizing events, and collaborating with local health organizations. Project Goal: To engage students and community members in health initiatives, building a chapter of The Force for Health Network at a university that addresses social determinants of health through public health projects. Key Tasks: Develop a local IDEAS Project to address specific social determinants of health within the community. Recruit and lead fellow students to assist in implementing health-focused projects. Organize an educational event for the community and present the outcomes of the IDEAS Project. Create partnerships with local organizations and community leaders to support the project’s goals.