- Location
- Aurora, Ontario, Canada
- Bio
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Hi! I am a 2nd Management specialist with a Marketing, strategy and Innovation and Data Science focus, minoring in Economics and Cinema minor at UofT who hopes bring a diverse skillset to the non-profit project management and promotional industry. I am also a candidate possessing professional Marketing, Strategic and Data Analytics related experiences, and open to exploring all career opportunities and learning from all individuals. Feel free to reach out: tiffanyzl.yang@mail.utoronto.ca
Skills:
- Proficient in using Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Creative Suite to prepare financial statements and analyze financial data, providing valuable insights for business decision-making.
- Experienced in developing and implementing advanced marketing and operational strategies to create effective marketing plans and optimize product design, resulting in increased business performance.
- Effective leadership skills with the ability to collaborate with teams, organize resources efficiently and manage time effectively to deliver successful marketing campaigns.
- Strong verbal and written communication skills, with fluency in both English and Chinese (mandarin), facilitating effective communication with diverse stakeholders.
- Skilled in analyzing complex business problems and providing high-quality solutions that meet stakeholder needs, using a data-driven approach to achieve optimal outcomes. - Resume
- Resume pt. 4.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Advertising Customer segmentation Search engine optimization Community engagement Social media marketing
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Student Marketing Assistant
We would like students to help us with marketing (including creating content) that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. At Koble we have created a better and easier way to find and buy concert tickets! Our slogan is Connecting Fans with Bands. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that provides true value to our customers. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Content Marketing Strategy & Execution
The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!
Social Media Video Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. * create posts via video editing * engage with social media audience * increase follower base in Instagram, Tiktok, and YT Shorts Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Social Media Content Creation
The Social Media and Blog Content Creation internship is an 80-hour program designed to provide interns with practical experience in crafting engaging content primarily for LinkedIn and blog platforms. Interns will work closely with our content marketing team to produce high-quality written and visual content that aligns with the organization's branding and messaging. This internship offers a unique opportunity to develop content creation skills, enhance writing abilities, and gain insights into audience engagement on professional platforms. Internship Components: 1. Content Creation (40 Hours): Produce well-researched, industry-specific blog articles on relevant topics. Develop engaging LinkedIn posts and articles that showcase thought leadership. Create compelling visual content to accompany written pieces. 2. Blog Management (15 Hours): Learn to use content management systems (CMS) for blog publishing. Optimize blog posts for SEO to increase organic reach. Schedule and publish blog articles according to a content calendar. 3. LinkedIn Engagement (15 Hours): Manage the organization's LinkedIn page, posting content regularly. Engage with the LinkedIn audience, respond to comments, and foster meaningful discussions. Build and nurture connections with industry professionals on LinkedIn. 4. Analytics and Insights (10 Hours): Analyze social media and blog performance metrics, including engagement, reach, and click-through rates. Provide recommendations for content optimization based on data insights. 5. Collaboration and Learning (10 Hours): Collaborate with the content marketing team to align content strategies. Participate in knowledge-sharing sessions to enhance content creation skills.
Work experience
Social Media Marketing Manager
Fresh Seven Baskets LTD.
April 2023 - Current
• Supported Social Media Manager in developing and executing strategies that increased online presence and customer engagement, resulting in 20% website traffic growth.
• Produced captivating and visually appealing content for social media platforms, including Instagram, WeChat, and TikTok, using Canva, leading to exponential growth in social media followers.
• Researched competitor social media strategies, presented findings, and helped implement a targeted ad campaign for the company's key demographic, resulting in 10% product sales increase.
Student Marketing Assistant
Koble
March 2023 - Current
• Conducted in-depth research on current events in the music industry, providing insightful reporting to support strategic decision-making and business growth.
• Contributed to the development and implementation of effective social media content to promote the organization, increasing engagement and brand awareness among the target audience.
• Analyzed successful user-generated campaigns to inform innovative marketing strategies aligned with Koble's vision for expansion.
Marketing Intern
Gia Health
March 2023 - Current
• Curated and implemented a content calendar that optimized traffic to the company website through
social media channels (i.e. Instagram and Facebook)
• Innovated high-quality content for social media posts, blogs, and newsletters related to elder care through in-depth research on relevant topics around elder care, increasing social media engagement, customer retention rates and website traffic
• Collaborated with the marketing team to execute various marketing-related tasks and contribute to the overall success of the company's marketing strategy.