Yousef Bashir
Yousef Bashir
Learner
(5)
3
Location
Windsor, Ontario, Canada
Bio

My name is Yousef and I am a 4th-year business student at the University of Windsor. I have always had a passion for sports and numbers since I could remember. I love analyzing the stock market and investing in various companies hence my decision to specialize in finance and economics. I find myself to be a calculating risk-taker as it adds a little flare into my life that I enjoy.

Portals
Categories
Employee benefits Communications Market research Financial services Investment

Skills

Marketing 4 Research 4 Competitive analysis 2 Brand awareness 1 Brand identity 1 Branding 1 Business development 1 Consulting 1 Curiosity 1 Data analysis 1 Digital marketing 1 Graphic design 1 Ingenuity 1 Innovation 1 Market analysis 1 Marketing strategies 1 Mergers and acquisitions 1 Operations 1 Paragraphs 1 Scalability 1 Strategic marketing 1 Target market 1

Socials

Latest feedback

Catherine Chan
Catherine Chan
CEO
2
November 30, 2022
Team feedback
Overall the report was well done. Yousef chose a selection from the list of competitors to review, and gave varying degrees of good insight into these companies. The SWOT analysis at the end was well thought out and insightful. The report would have benefitted from a more standard structure (providing the exact same information for all competitors so they could be analyzed in a more rigorous methodology). As well, there were a few sections that felt a bit unfinished (ie providing a link to pricing instead of describing it or using a screenshot. I was very pleased to get Yousef's work, thank you to Yousef. It's invaluable having a new lens on FitIn's competitive viability.
Competitive analysis Marketing Paragraphs
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
FitIn
Competitive Analysis for e-commerce platform
FitIn
James Jun
James Jun
Co-founder
3
May 2, 2022
Team feedback
Yousef was professional and had good communication skills & enthusiasm through the duration of our project. It was a pleasure working with you Yousef!
Marketing Business development Digital marketing
Riipen Strategic Projects (1.5)
LEVEL UP: Multidisciplinary Projects
Riipen Strategic Projects (1.5)
FreshFind
Business Development & Sustainability
FreshFind
Tyfanny Ross
Tyfanny Ross
Co-Founder and CEO of Accessible Professionals
3
April 6, 2022
Team feedback
Yousef exceeded our expectations. We are grateful to have had Yousef join our team and support our goals.
Competitive analysis Branding Strategic marketing Brand awareness Graphic design Marketing Marketing strategies Brand identity Data analysis Research
Riipen Strategic Projects (1.5)
LEVEL UP: Multidisciplinary Projects
Riipen Strategic Projects (1.5)
Accessible Professionals Inc
Brand Identity, Graphic Design and Competitor Analysis
Accessible Professionals Inc

Recent projects

FreshFind
FreshFind
Toronto, Ontario, Canada

Business Development & Sustainability

Our project is open to individual students or groups.Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.We would like to work with students in helping us support our businesses to succeed.The particular challenge we are facing is how to effectively communicate our brand and platform to a wide range of businesses. Some questions that could be answered in helping us face this challenge include:Does our digital marketing strategy communicate our brand effectively?What can be improved in our outreach and marketing process to attract the types of business we’re looking for?What can be improved in our on-boarding and support processes to retain businesses and ensure their success?We are looking for students who can provide:Practical solutions to address our challengesA pragmatic report including root causes of our issues, possible action plans, and a functional timeline to mitigate the challengeOne-to-one weekly or bi-weekly consultation

Matches 1
Category Market research + 2
Closed
Accessible Professionals Inc
Accessible Professionals Inc
Toronto, Ontario, Canada

Brand Identity, Graphic Design and Competitor Analysis

Be a part of a start up business. Project: Conduct Intensive Competitive Analysis to Support BrandingUsing our competitive analysis we require support with our branding. Improve our messaging to reach our target. Review our colours, fonts etc. Identify areas of improvement and develop a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design and more! Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform.Based on our goals, possible deliverables include the following:Conduct competitive analysisResearch to define our unique brand position and create consistent promotional messagingLogo that highlights brand awareness and brand positioningA branding guideAnalyze our current market researchExplore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for the members who will engage with professional services onlineAssess our social media to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.

Matches 2
Category Branding & style guides + 4
Closed
Sangha Worldwide
Sangha Worldwide
Hamilton, Ontario, Canada

Mergers & Acquisitions Research

We are a boutique advisory and consulting firm that is looking to enter the Mergers & Acquisitions market in a bigger way. We are ready to take our business to the next level! Our company requires some assistance in assessing the current and future potential for mergers and acquisitions in the British Columbia and Ontario geography. We want to learn more about customer’s expectations and behaviours in suggested new regions and markets. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. . Our specific need is an outline of our industry’s expansion opportunities in the private sector. This report should include an optimal location recommendation list. To consider: which markets align with our current one? What markets can we own? What markets are untapped? Who is being underserved? Where are there clients that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?We are looking for an extensive competitor and market analysis and recommendations for our firm to stand out and have a competitive advantage.

Matches 1
Category Market research + 4
Closed
FitIn
FitIn
Toronto, Ontario, Canada

Competitive Analysis for e-commerce platform

It’s important for us to have a better understanding of how our products, services and pricing compare to our competitors. We want to develop clarity on our competitive advantages in order to optimize our development roadmap, pricing, and marketing strategy.This project will include:An identification of our current competitors. An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A breakdown of pricing for each (this may require taking meetings with our competitors, as many have their full pricing table hidden.)Some examples of use cases for eachA summary for each: 2-4 paragraphs that describe our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.An overview of your findings, highlighting key trends in services and products available.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, pricing, and messaging.

Matches 2
Category Market research
Closed

Work experience

Research Finance Accountant
University of Windsor
Windsor, Ontario, Canada
August 2021 - December 2021

- Prepare monthly and/or quarterly journal entries for various groups on campus including the Bookstore, UWSA and the CAW Student Centre. - Assist with the reconciliation of investment manager statements, including income and fees. - Assist with the treasury components of the month-end close process, including booking interest and fee entries. - Assist in managing the various research and trust funds held by the University. - Assist with the preparation of working papers required for the financial statement audit of the University of Windsor.

Client Associate
Maximus Rose Living Benefits
Toronto, Ontario, Canada
January 2021 - April 2021

-Developing client leads, schedule appointments, and promoting appropriate products. -Tracking commissions on all sales generated through my success. -Cold-calling or in-person visits to local businesses in Windsor. -Attending sales meeting with senior advisors. -Providing information concerning group and individual insurance packages, the range of risk coverage,
benefits paid, and other policy features. -Developing social media and marketing campaigns

Education

Bachelor of Commerce, Business Administration (Finance Specialization) - Coop
University of Windsor
September 2018 - Current

Personal projects

Maximus Rose insurance mobile app
March 2021 - August 2021

Built and managed a fully functioning insurance app that connects clients to their health benefits.