AI-Driven Email Campaign Funnel Development

Avante Displays is looking to enhance its marketing efforts by leveraging AI and marketing tools to streamline the process of building prospect lists and developing effective email campaign funnels. The goal of this project is to create a system that automates the identification and categorization of potential leads, ensuring that the marketing team can focus on crafting personalized and impactful email content. The project will involve researching and selecting appropriate AI tools, integrating them with existing marketing platforms, and designing a workflow that efficiently generates and manages prospect lists. By applying classroom knowledge of AI and marketing strategies, learners will gain hands-on experience in developing a practical solution that aligns with industry standards. The project is designed to be completed by a team of marketing or business students within a timeframe of 80 hours.