Cambrian College
Cambrian College
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Cynthia Nneji
Cynthia Nneji
Learner - She / Her
(2)
6
Location
Calgary, Alberta, Canada
Portals

Skills

Branding 1 Customer analysis 1 Loyalty marketing 1 Loyalty programs 1 Marketing 1 Marketing research 1 Performance analysis 1 Research 1 Social media engagement 1 Target audience 1 Target market 1

Socials

Achievements

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Project Participant Level 2
Issued by Riipen
The Project Participant Level 2 achievement is awarded to learners who are starting their second project, demonstrating their commitment to growing experience through work-integrated learning.
Completed on February 5, 2025
Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on December 16, 2024
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on December 16, 2024

Latest feedback

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Tolani Makanjuola
Executive Director
December 17, 2024
Team feedback
We are pleased to share feedback regarding the exceptional work done by Lara, Gaganpreet, and Cynthia on the social media content creation project. The team has done an outstanding job across all three batches. From the initial meeting to the final deliverables, they have demonstrated professionalism, creativity, and dedication to capturing TC Wellness's vision for the project. Each phase of the process has been seamless, and their ability to meet timelines while maintaining exceptional quality has been commendable. TC Wellness is particularly impressed with the team’s attention to detail, clear communication, and commitment to delivering work that not only meets but exceeds expectations. The assets provided are versatile and will serve multiple purposes moving forward. We truly appreciate the effort, hard work, and talent that Lara, Gaganpreet, and Cynthia have brought to this project. It has been a pleasure working with such a dedicated team, and great collaboration.
Target audience Social media engagement Performance analysis Marketing Research
Bow Valley College
FALL 2024 - Digital Marketing
Bow Valley College
TC Wellness
Social Media Engagement and Marketing Campaign for TC Wellness
TC Wellness
pranit saindani
Founder
May 5, 2025
Team feedback
It was a pleasure working with Lara, Gaganpreet and Cynthia on the marketing research project, All three members were dedicated and submitted weekly deliverables on time. The insights they generated helped us refine our business use case, and the interviews conducted by the team were particularly valuable. We’re incorporating some of those insights into our business. We truly appreciate the effort, hard work, and talent that Lara, Gaganpreet, and Cynthia have brought to this project. It has been a pleasure working with such a dedicated team, and great collaboration.
Target market Marketing research Customer analysis Loyalty programs Loyalty marketing Branding
Bow Valley College
WINTER 2025 - Digital Marketing
Bow Valley College
Hilio
Market Research : Understanding Consumer demand for Sustainable products
Hilio

Recent projects

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TC Wellness
TC Wellness
Canada

Social Media Engagement and Marketing Campaign for TC Wellness

The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services. This will involve several different steps for the learners, including: - Researching the target audience for each platform - Creating engaging and relevant content for each platform - Developing a posting schedule and strategy for each platform - Analyzing and reporting on the performance of the campaign

Matches 6
Category Communications + 4
Closed
Hilio
Hilio
Toronto, Ontario, Canada

Market Research : Understanding Consumer demand for Sustainable products

Our company Hilio, is a sustainability-focused loyalty program that rewards users for shopping eco-friendly products and experiences. By partnering with environmentally conscious brands, Hilio helps customers save money and make greener choices. We want to better understand our target market, their pain points and consumption habits to improve our product offering and optimize its go-to-market strategy.. We would like to collaborate with students to conduct market research. Objectives: 1. Identify Hilio’s potential target audience (e.g., demographics, behaviors, values). 2. Assess awareness and demand for sustainability-focused loyalty programs. 3. Analyze competitors offering loyalty programs or eco-friendly rewards. 4. Evaluate the types of rewards or incentives that resonate most with eco-conscious consumers. 5. Recommend strategies for customer acquisition and retention. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Matches 2
Category Market research + 4
Open