Part II - Mobile App UI / UX Advanced Design & Prototype - PIFit

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user. Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase. Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction. What's involved: Conduct background research on existing or comparable models. Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.