Competitive Landscape Analysis for SommEvents

SommEvents seeks to enhance its market positioning by gaining a deeper understanding of the competitive landscape in the event planning, team building, and corporate gifting sectors. The project aims to conduct thorough market research to identify key competitors and analyze their strengths and weaknesses. By examining the specific needs and preferences of companies in these sectors, the project will uncover potential gaps in current market offerings. The goal is to determine how SommEvents can effectively address these gaps with its services. Additionally, the project will explore strategies for attracting and converting new clients by positioning SommEvents' offerings as the ideal solution to meet unique client demands. This analysis will provide SommEvents with actionable insights to refine its service offerings and marketing strategies.

Cloud Security Enhancement for SommEvents

SommEvents, a cloud-based organization, seeks to enhance its data security across various platforms and tools, including Asana, Quickbooks, Google Drive, and EventBrite. The project aims to identify potential vulnerabilities in these systems and ensure the safeguarding of sensitive information. Learners will conduct vulnerability testing on SommEvents' digital infrastructure, focusing on both software tools and social media platforms such as Facebook, Instagram, and LinkedIn. The goal is to provide a comprehensive analysis of the current security posture and recommend improvements. This project offers learners the opportunity to apply cybersecurity principles and techniques learned in the classroom to a real-world scenario, enhancing their understanding of data protection in a cloud environment.

Marketing Strategy for SommEvents

The main goal for the project is to increase awareness of SommEvents through a marketing strategy across Canada. The company creates wine experiences using wines that are not available in retail stores for team building and client retention. The experiences are led by sommeliers who make wine tasting approachable and interactive.

Market entry to USA

Is there a demand for our products and services in the US market? Market research into the US market for the products and service for SommEvents. SommEvents creates wine experiences for team building and client retention, as well as an in-home tasting experience for groups of 6 to 8 people. Is branded wine gifting an important market segment in the US? SommEvents has a complete wine gifting program that can be expanded into the US but we need to fully understand the laws and regulations of the alcohol industry in the US and know the points of distribution to cover the country, excluding Hawaii and Alaska.