Cambrian College
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Erica Su
Learner -
(5)
6
Portals

Skills

Research 3 Analytics 2 Business-to-consumer 2 Content creation 2 Content strategy 2 Digital marketing 2 Dynamic content 2 Marketing 2 Social media marketing 2 Target audience 2 Tiktok 2 Blogs 1 Business to business 1 Canva (software) 1 Competitive analysis 1 Email marketing 1 Innovation 1 Key performance indicators (kpis) 1 Mailchimp 1 Marketing strategies 1 Market trend 1 Persuasive communication 1 Pinterest 1 Policy research 1 Presentations 1 Relationship building 1 Sales 1 Sales process 1 Social media campaigns 1 Social media strategy 1 Templates 1 Value propositions 1 Workflow management 1

Achievements

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Marketing Wiz
Issued by Riipen
Awarded for completing 2 or more projects in the parent category Marketing.
Completed on April 15, 2024
Community Builder
Issued by Riipen
Awarded for providing feedback at the end of a project.
Completed on March 27, 2024
Work-Integrated Learner
Issued by Riipen
Awarded for completing a work-integrated learning project by providing the final deliverable to the project partner.
Completed on March 27, 2024

Latest feedback

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Parisa Padidar
Parisa Padidar
Founder/Designer
April 23, 2024
Team feedback
Erica has done an excellent job creating high-quality content that aligns perfectly with our objectives. Her ability to follow instructions meticulously has contributed significantly to the consistency and effectiveness of our projects. Her proactive approach and attention to detail have not gone unnoticed, greatly enhancing the value you bring to the team.
Target audience Market trend Blogs Marketing Content strategy Pinterest Marketing strategies Tiktok Social media marketing Innovation
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Standout Boutique
Content Strategy Specialist
Standout Boutique
Mary Hua
Mary Hua
Director, Social Media & Communications
May 15, 2024
Individual endorsement
Dynamic content Content creation Research

Erica was creative, natural at content creation, has an eye for visuals, and is a great communicator. We would recommend her to any employer.

Team feedback
Erica was a great communicator, creative, and easy to work with. We would recommend her to other employers.
Dynamic content Content creation Research
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Northland Properties
Make TikToks and Reels while enjoying amazing food and hotels
Northland Properties
Helena Cynamon
Collaborator
May 4, 2024
Team feedback
Erica Su is a talented communicator and has well-developed professional ethos. Erica brings attention to detail, ability to communicate well in meetings, one-on-one, and in writing. We were especially impressed with her capacity for Copy Writing and ability to improve the tone and efficacy for the website copy related to our project. Erica easily tried new communications tools using our Wix website platform and designing customer automations to improve the project's online user experience. Most notably, Erica has a capacity for critical thinking!
Canva (software) Competitive analysis Social media campaigns Social media strategy Presentations Tiktok Templates Social media marketing Research Mailchimp
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
ReFuturists LLC
REFuturists Social Media Marketing Campaign
ReFuturists LLC

Recent projects

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ImmiCan
ImmiCan
Toronto, Ontario, Canada

Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters

The main goal of this project is to Strategic Product Launch Campaign Optimize Profile and Establish Content Best Practice Refining Target Audience Digital Media Marketing Platform > Use Case > Success Metrics LinkedIn - MoMG - 50% Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Newsletter - Bi-weekly/Monthly Events - Community Book of Business - B2B/ B2C/ B2G Reddit - Social ROI Post - Text, Image & Videos Live - Host AMA Playbook & Articles - Subreddit Book of Business - B2B/ B2C/ B2G Meta Platforms - Cross post Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Reels - Digital Creator Events - Community Book of Business - B2B/ B2C/ B2G Page and Groups YouTube Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Tiktok Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Twitter Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G WeChat Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Emails/ Website Newsletter Blog Quora WeChat

Matches 2
Category Market research + 4
Closed
Northland Properties
Northland Properties
Vancouver, British Columbia, Canada

Make TikToks and Reels while enjoying amazing food and hotels

We would like students to help us with creating engaging, and dynamic content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization and work with the student to plan TikToks/Reels that will be successful on our social media accounts.  Our company, Northland Properties, owns many different brands and you will be working on two or more of the following: Chop Steakhouse & Bar, Sandman Hotels, The Sutton Place Hotel, King Blue Hotel, Moxies, Denny's, Shark Club, or Bar One. We like to create content that is exciting and relevant, showcases our offering, and makes viewers want to see more. The variety will allow you to be creative and create content that is different in tone, visuals, and concept. Our working style is highly collaborative, open, supportive, and fun.  If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you!

Matches 1
Category Advertising + 3
Closed
ReFuturists LLC
ReFuturists LLC
Vancouver, British Columbia, Canada

REFuturists Social Media Marketing Campaign

Help one of our clients, Earthsongs, develop its technology infrastructure to effectively implement social media marketing campaigns on Facebook, Instagram, and TikTok A core objective of this project is to manage the integration of each element, develop submission forms for music to the site, integrate Canva and MailChimp.

Matches 1
Category Communications + 4
Closed
Standout Boutique
Standout Boutique
Vancouver, British Columbia, Canada

Content Strategy Specialist

We seek a social media marketing expert to boost traffic and craft innovative marketing strategies. This role involves creating captivating content for diverse audiences and blending intricate concepts into engaging print and digital materials. Join us in driving audience engagement and growth through your creative prowess.

Matches 1
Category Market expansion + 2
Closed