- Location
- Washington, District of Columbia, United States
- Bio
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I have over ten years of experience working in communications, with a focus on consumer behavior research and marketing strategy.
In the past, I worked for Fortune 500 companies, where I was responsible for developing recommendations that to guide media and marketing strategies. I have experience measuring the campaign effectiveness in different media channels, defining the ideal consumer prior to product development or revamping of the consumer profile for existing products in Latin American markets. Some of my previous employers include Autonation and Starcom MediaVest, where I was assigned to Proctor & Gamble and BlackBerry, among other client accounts.
Since 2013, I have worked as a Lecturer for the School of Communication at Florida International University teaching several organizational communication courses including Social Media. I have also been Lecturer for the Master of Applied Analytics at Columbia University teaching graduate students to find stories within the data.
I’m driven to help students bridge the gap between producing actionable insights and deliver technical presentations; that are equally compelling and easy to understand.
I earned my Master Degree in Communication Studies from the University of Miami, and my Bachelors in Business Administration with a concentration in Marketing from Florida International University.
Starting in Summer 2019, I’ll be teaching the Supervised Independent Study - Capstone for graduate students in the Master of Audience Analytics at University of Florida. - Portals
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Gainesville, Florida, United States
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- Categories
- Data analysis Communications Market research
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Supervised Analytics Consultancy Project
MMC6936
Beginning this May, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision. The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.
Supervised Analytics Consultancy Project
MMC6936
Beginning this May, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision. The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.
Supervised Analytics Consultancy Project
MMC6936
Beginning this Fall, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision. The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.
Supervised Analytics Consultancy Project
MMC6936
Beginning this Fall, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision. The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.