Blog Writing for Home Care
Project scope
Categories
Digital marketing Copy writing Social media marketingSkills
target market digital marketing email marketing social media marketing marketing planning pay per click web analytics search engine optimizationWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- Blog writing
- Digital marketing strategy
- Digital marketing plan, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
- Web analytics, evaluation, and control of the digital marketing plan
Final deliverables can come in the form of a report and/or presentation. Happy to help with formatting requirements here.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Also I am available for help with navigating entrepreneurial resources.
About the company
Healthcare delivery in Canada is moving to the home and the system isn't equipped to handle it. Personal care workers are underpaid, go into homes unaware of the client needs and cite leaving their jobs due to a lack of autonomy. For care seekers, finding home care for loved ones is stressful, managing payments is difficult and care is hard to coordinate.
Gia Health connects pre-screened, curated home caregivers to home careseekers, manage billing and insurance payments and coordinate care based on individual needs. **We are currently operating in stealth mode**