The main goal for the project is to create a promotional video for Pronovean that showcases the company's modern management consultancy and digital transformation services for small and medium businesses. The video should highlight Pronovean's innovative solutions and expertise in helping SMBs succeed in a digital-first world.

This will involve several different steps for the students, including:

• Researching Pronovean's services, target audience, and brand identity.
• Developing a script and storyboard for the promotional video.
• Creating visual elements and animations that effectively communicate Pronovean's message.
• Recording and editing the video with professional quality.
• Incorporating music, voiceover, and sound effects to enhance the video's impact.
• Testing the video with a focus group and making improvements based on feedback.

By the end of the project, students should demonstrate:

• Understanding of Pronovean's services and target audience.
• Ability to create a compelling script and storyboard for a promotional video.
• Proficiency in video recording, editing, and post-production techniques.
• Incorporation of visual and audio elements that effectively communicate Pronovean's brand identity and message.
• Final deliverables should include.
• The final promotional video in a high-quality format.
• A written report explaining the creative process and decisions made in producing the video.

To ensure successful completion of this project, I will:

• Provide clear guidance and requirements.
• Provide detailed and timely feedback.
• Work closely on the script, story board and creative elements.
• Establish the right communication channels and collaborative tools to ensure continuous alignment and updates.