THIRD ACTion Film Festival launched it's inaugural festival in June 2018 and has adapted to the Covid pandemic by offering online screenings. One of our long term plans is to tour the festival across Canada.

THIRD ACTion, in its first 2 years, was a Calgary based film festival. With Covid, it has become an Alberta film festival as its online screenings are available across the province. It's current marketing/communications plan is Calgary based and we now need to build it out to be Alberta centric. We also need to look to the farther future as we want to tour the festival across Canada so need to start mapping out the path to national marketing and communications.

THIRD ACTion also undertook strategic planning in August/September 2020 and the marketing/communications plan will be partically driven by the strategic plan and vision.

There is the opportunity for an individual student or group project to assist the Executive Director in the creation of a 2 year Marketing/Communications plan. This would include activities related to:

• Gathering information on our past marketing/communication efforts
• Analyzing our past efforts/strategies as compared to industry best practices
• Evaluating the current climate and audience preferences
• Setting goals (strategic and financial)
• Creating objectives that will allow us to meet our goals
• Create a timeline
• Determine how we will evaluate our progress

The final goal of this project is a written report that addresses all of the bullet points above.

We are looking to have this project undertaken sometime between January and April, 2021.