EWP - Boosting Social Media Presence
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Objective:
The goal of this project is to develop and execute a social media advertising strategy that increases awareness, engagement, and membership for Edmonton Whitewater Paddlers (EWP). By the end of the project, students will have created compelling content, optimized social media campaigns, and analyzed results to enhance EWP’s digital footprint across platforms like Facebook and Instagram.
- What tasks will learners need to complete to achieve the project goal?
-
Project Activities:
Research & Strategy Development:
- Conduct market research on the kayaking and outdoor adventure community in Alberta.
- Analyze EWP’s current social media performance and identify key opportunities for growth.
- Develop a detailed social media strategy targeting different segments, including youth, adults, and families.
Content Creation:
- Design engaging visual and written content (posts, stories, videos) that highlights EWP’s programs (like canoe polo, kayaking lessons, and river trips).
- Create a social media calendar for consistent posting and event promotion.
Advertising Campaign Management:
- Set up and manage paid advertising campaigns on Facebook and Instagram (or other relevant platforms).
- Focus on promoting specific programs (e.g., adult kayak courses, youth programs) and events (e.g., river trips, canoe polo tournaments).
Engagement & Community Building:
- Develop strategies for increasing engagement (likes, shares, comments) on posts.
- Explore ways to engage with local outdoor enthusiasts and partner organizations.
Performance Tracking & Reporting:
- Use analytics tools to measure the success of social media efforts (e.g., engagement rates, click-through rates).
- Provide recommendations for future improvements based on performance data.
- What is the main goal for this project?
-
Project Objective:
The goal of this project is to develop and execute a social media advertising strategy that increases awareness, engagement, and membership for Edmonton Whitewater Paddlers (EWP). By the end of the project, students will have created compelling content, optimized social media campaigns, and analyzed results to enhance EWP’s digital footprint across platforms like Facebook and Instagram.
- What tasks will learners need to complete to achieve the project goal?
-
Project Activities:
Research & Strategy Development:
- Conduct market research on the kayaking and outdoor adventure community in Alberta.
- Analyze EWP’s current social media performance and identify key opportunities for growth.
- Develop a detailed social media strategy targeting different segments, including youth, adults, and families.
Content Creation:
- Design engaging visual and written content (posts, stories, videos) that highlights EWP’s programs (like canoe polo, kayaking lessons, and river trips).
- Create a social media calendar for consistent posting and event promotion.
Advertising Campaign Management:
- Set up and manage paid advertising campaigns on Facebook and Instagram (or other relevant platforms).
- Focus on promoting specific programs (e.g., adult kayak courses, youth programs) and events (e.g., river trips, canoe polo tournaments).
Engagement & Community Building:
- Develop strategies for increasing engagement (likes, shares, comments) on posts.
- Explore ways to engage with local outdoor enthusiasts and partner organizations.
Performance Tracking & Reporting:
- Use analytics tools to measure the success of social media efforts (e.g., engagement rates, click-through rates).
- Provide recommendations for future improvements based on performance data.
Supported causes
About the company
- https://www.paddleewp.ca/
- 2 - 10 employees
- Sports & fitness
Edmonton Whitewater Paddlers (EWP)
Founded in 1973, Edmonton Whitewater Paddlers (EWP) is a dynamic non-profit organization dedicated to promoting the recreational and competitive aspects of canoeing and kayaking in Alberta. Our club fosters a community of paddlers of all skill levels, offering a wide range of programs, from beginner kayaking lessons to advanced training in canoe polo. As the first Canadian club to introduce the sport of Canoe Polo, EWP has played a pivotal role in growing this exciting sport, with our members representing Canada on the international stage since 1994.
We are committed to providing high-quality instruction and creating opportunities for members to explore and enjoy the rivers and lakes in our region. Our youth and adult programs include introductory courses, drop-in sessions, and competitive training, all aimed at building paddling skills and fostering a love for the sport. With a shared clubhouse in Edmonton and access to various facilities, we offer year-round programs, including winter pool sessions and summer river trips.
As a volunteer-run organization, we thrive on the passion of our members and the community we serve. We work closely with provincial and national bodies like the Alberta Canoe Polo Association, Alberta Whitewater Association, and Whitewater Canada, ensuring that our programs meet the highest standards.
At EWP, we believe in the power of paddling to connect people to nature and each other. Whether you’re a beginner or an experienced paddler, we invite you to join our vibrant community and experience the thrill of whitewater paddling.