Riipen | Agora Tutoring - Social Media Account Management

Agora Tutoring - Social Media Account Management

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Agora Tutoring

Edmonton, Alberta, Canada

Dylan Zingle

Founder

Preferred learners

Anywhere
Academic experience

Skills

social media monitoring social media facebook advertising user generated content advertising campaigns content management account management testimonial analytics billing

Project scope

What is the main goal for this project?: Project Goal:
The primary objective of this project is to manage and operate Agora Tutoring’s social media accounts on Facebook, Instagram, and LinkedIn. Additionally, the student will be responsible for setting up and optimizing Agora Tutoring’s Meta advertising account. By the end of the project, the student will have successfully increased Agora Tutoring’s online presence, improved community interaction, and optimized advertising efforts to attract more clients.
What tasks will learners need to complete to achieve the project goal?: Project Activities:

Meta Account Setup:
Set up Agora Tutoring’s Meta advertising account.
Configure account settings and ensure proper linking between Facebook and Instagram accounts.
Optimize the account for advertising campaigns, including setting up payment methods and billing information.
Content Management:
Implement the existing content schedule by posting content according to the predefined timeline.
Ensure all posts are accurately published and visually appealing.
Monitor the performance of each post and make adjustments as necessary to improve engagement.
Account Management:
Monitor social media channels for engagement, respond to comments, and messages.
Engage with followers, potential clients, and relevant communities to build a strong online presence.
Maintain a consistent brand voice and aesthetic across all social media platforms.
Community Engagement:
Interact with followers by liking, commenting, and sharing relevant content.
Foster community by initiating and participating in discussions related to educational topics.
Encourage user-generated content and share testimonials and success stories from clients.
Advertising Campaign Deployment:
Plan and execute targeted advertising campaigns on Facebook, Instagram, and LinkedIn.
Use platform-specific tools (e.g., Facebook Ads Manager) to set up, manage, and optimize ad campaigns.
Track and analyze the performance of ad campaigns, adjusting strategies based on data-driven insights to maximize ROI.
Performance Monitoring and Reporting:
Use analytics tools to monitor the performance of social media posts and advertising campaigns.
Provide regular reports with insights and recommendations for improvement.
Adjust strategies based on performance data to continuously improve engagement and reach.
What is the main goal for this project?: Project Goal:
The primary objective of this project is to manage and operate Agora Tutoring’s social media accounts on Facebook, Instagram, and LinkedIn. Additionally, the student will be responsible for setting up and optimizing Agora Tutoring’s Meta advertising account. By the end of the project, the student will have successfully increased Agora Tutoring’s online presence, improved community interaction, and optimized advertising efforts to attract more clients.
What tasks will learners need to complete to achieve the project goal?: Project Activities:

Meta Account Setup:
Set up Agora Tutoring’s Meta advertising account.
Configure account settings and ensure proper linking between Facebook and Instagram accounts.
Optimize the account for advertising campaigns, including setting up payment methods and billing information.
Content Management:
Implement the existing content schedule by posting content according to the predefined timeline.
Ensure all posts are accurately published and visually appealing.
Monitor the performance of each post and make adjustments as necessary to improve engagement.
Account Management:
Monitor social media channels for engagement, respond to comments, and messages.
Engage with followers, potential clients, and relevant communities to build a strong online presence.
Maintain a consistent brand voice and aesthetic across all social media platforms.
Community Engagement:
Interact with followers by liking, commenting, and sharing relevant content.
Foster community by initiating and participating in discussions related to educational topics.
Encourage user-generated content and share testimonials and success stories from clients.
Advertising Campaign Deployment:
Plan and execute targeted advertising campaigns on Facebook, Instagram, and LinkedIn.
Use platform-specific tools (e.g., Facebook Ads Manager) to set up, manage, and optimize ad campaigns.
Track and analyze the performance of ad campaigns, adjusting strategies based on data-driven insights to maximize ROI.
Performance Monitoring and Reporting:
Use analytics tools to monitor the performance of social media posts and advertising campaigns.
Provide regular reports with insights and recommendations for improvement.
Adjust strategies based on performance data to continuously improve engagement and reach.

Supported causes

Quality education

About the company

https://www.agoratutoring.com
2 - 10 employees
Academic association, Education, Technology

Executive Summary:
Agora Tutoring is an online marketplace akin to Kijiji, equipped with a map function similar to Uber, specializing in connecting students with local tutors for in-person educational sessions.

Company Overview:
Agora Tutoring is an online dedicated platform that connects students with local tutors for in-person educational sessions. By focusing exclusively on face-to-face interactions, Agora Tutoring aims to foster a more personalized and effective learning experience. The platform serves as a bridge between students seeking tailored educational support and independent tutors looking for meaningful teaching opportunities in their local areas.

Services:
Agora Tutoring provides a user-friendly web platform where students can search for and connect with tutors across a variety of subjects and educational levels. The service is designed to facilitate in-person tutoring engagements, enabling direct interaction and hands-on learning that virtual platforms cannot replicate.

Business Model:
Agora operates on a subscription-based model where users pay a monthly fee to access the platform and connect with tutors. Tutors, as independent contractors, set their own rates and schedules by connecting through Agora Tutoring. This model ensures a steady revenue stream for the platform while also providing tutors with a consistent flow of potential students.

Target Market:
The platform primarily targets students at all academic levels who prefer or require in-person tutoring to achieve their educational goals. This includes K-12 students, college students, and adult learners seeking professional development or personal enrichment in specific subjects. Parents looking for reliable and accessible tutors for their children are also a key demographic.

Strategic Goals:
Agora Tutoring aims to become the leading provider of in-person tutoring services within local communities. Strategic objectives include expanding its user base, increasing the number of tutors on the platform, and enhancing the overall user experience with features that make scheduling and session management more efficient for both students and tutors.

Competitive Advantage:
Agora Tutoring’s commitment to exclusively in-person tutoring sessions sets it apart in an era where virtual platforms are prevalent. This focus on local, face-to-face interactions not only improves learning outcomes but also builds a sense of community and trust among users. Additionally, the subscription model offers users unlimited access to potential tutoring, providing flexibility and value that single-session fees cannot match.