Recent experiences
BUSINESS ANALYSIS & PROCESS MANAGEMENT Winter 2025
BUSM50799
Sheridan International Business Management Capstone projects run for a duration of 14 weeks. Guided by a faculty member, student consultant groups work with an Industry Client to help them develop an International Business Plan. These projects apply to small, medium and large enterprises. How does this benefit you? • Work with the next generation before you hire • Fresh new ideas and perspectives • Enthusiastic team of students working on your project, advised by experienced faculty • Explore new markets that are outside of your organization’s current business plan • Connect with Sheridan College academic community • Students will provide approximately 70 hours of work, without financial payment dedicated to helping your business
Winter 2025 Business and Operational Planning Capstone (January - April)
BUSM40000D
Students analyze a company’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program. What are the benefits to the client? Fresh new ideas and perspectives Enthusiastic team of students working on your project, advised by experienced faculty Low-cost exploration of new business ideas Explore products or services that are outside of your organization's current business plan Connect with Sheridan College academic community Students will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should be available for six class visits, lasting two hours each, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.
Integrated Marketing Communications (IMC) Campaign Pitch
MKTG 43053D
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from January 2025 until April 2025. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Advertising and Marketing Communication Management
FLPL 38109
Calling all employers looking to support and mentor the future generation in the Advertising and Marketing field in Winter 2025. Our Sheridan College, Pilon School of Business 3rd year Advertising/Marketing Communication Management Program are required to complete a minimum of 250 hours of field experience in an approved Advertising and marketing Communications workplace during the timeframe of Jan - mid April 2025. Please note that we are seeking employer projects that can provide students with daily work tasks over the 12 week course period . Essential Employability Skills: Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience. Personal Skills - Take responsibility for one's own actions, decisions, and consequences. Personal Skills - Manage the use of time and other resources to complete projects. Numeracy - Execute mathematical operations accurately. Interpersonal Skills - Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals. Interpersonal Skills - Show respect for the diverse opinions, values, belief systems, and contributions of others. Information Management - Locate, select, organize and document information using appropriate technology and information systems. Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources. Critical Thinking & Problem Solving - Apply a systematic approach to solve problems. Critical Thinking & Problem Solving Skills - Use a variety of thinking skills to anticipate and solve problems. Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication. All streams under this industry are welcomed and are not exclusive to : Media, Agency, Marketing, Social, Advertising Sales, PR, Creative, Research. Note: Employers are required to sign documents binding the field placement along with a Student Employer Evaluation.