- Description
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University Canada West is a contemporary independent university located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. Courses are offered at our downtown Vancouver campus and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications.
Recent experiences
Strategic Management Analysis
MGMT 661
Seeking organizational growth? Recruit University Canada West graduate students as student-consultants. They will evaluate or assist with your business strategy, suggest improvements, and develop action plans and various analyses over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance. Engagement: we will need company representatives to participate in one two-hour virtual session and one one-hour virtual session with our students. These will be scheduled based on company representative availability.
Corporate Strategy Management Fall 2024
MGMT 661
Looking for partner organizations for a Strategic Management / Corporate Strategy Course that i'll be teaching to MBA Students at University Canada West in Vancouver. Partner with our student project for a strategic analysis aligned with your assignment rubric. The team will conduct a comprehensive examination within a 12-page limit , following a structured report format. The suggested structure includes an Executive Summary, Vision, Mission, Goals, and Situation Analysis, External Analysis, Internal Analysis, and Performance Assessment. The students will use exhibits to support their analysis, guided by your input, focusing on key areas such as opportunities, threats, strengths, weaknesses, and overall performance. The analysis will conclude with concise preliminary options and recommendations for the strategic initiative, ensuring alignment with your organizational objectives. This collaborative effort promises actionable insights to drive strategic growth.
Small Business Management - Growth Challenges Consultants
"Elevate Your Business with Strategic Insight: Collaborate with University Canada West MBA Students as Project-Based Growth Consultants" In this unique opportunity, tap into the expertise of MBA students with entrepreneurship and managerial knowledge. Over the semester, our student-consultants will engage with your organization, analyzing its structure and management to craft tailored strategies for improvement and sustained growth. Benefit from a project-based experience that leverages fresh perspectives and academic rigour to address your specific challenges and enhance productivity. Connect virtually with our dynamic teams through efficient communication tools for a mutually rewarding partnership.
Marketing Promotion
Distinguish Integrated Marketing Communications concepts (IMC), principles and terminology. 2. Analyze and critique a comprehensive IMC plan - including strategy, targeting, positioning, objectives, creative strategy, IMC mix, media planning, and evaluation Program. 3. Formulate an IMC plan for best results in a real business project by appreciation of promotion ethics and responsibilities. 4. Demonstrate, apply, and communicate elements of marketing communication and incorporate audience perspective, audience message adaptation, data interpretation into an impactful marketing promotion.