This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Do You Want to Level Up Your Small Business? Consult with our graduate-level MBA students at The University of Canada West and gain fresh, actionable insights! Our capstone course features a strong analytical, applied, and experiential orientation, where students work in teams of 4-6 to tackle real-world business challenges or opportunities. Our comprehensive process includes: Current Business Analysis : Thorough evaluation of your business's current state. Problem/Opportunity Identification : Pinpointing key areas for improvement or growth. In-Depth Research : Conducting relevant research to support recommendations. Strategic Solutions & Implementation Plan : Developing actionable strategies with a clear plan for implementation. Budget : Providing a detailed budget aligned with proposed strategies. Risk Identification & Mitigation : Identifying potential risks and proposing mitigation strategies. We welcome projects from Canadian businesses of all sizes. However, solo-preneur enterprises may not provide the necessary scope for these comprehensive projects. Partner with us to benefit from innovative solutions and strategic insights while offering invaluable experience to our students!

This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence. We are seeking collaborations with businesses that: currently have 5 or more employees on staff are actively in business (not planning on launching) have an annual turn over of $200,000+ ideally looking to offer internship, coop, and employment opportunities after the Experience concludes

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.