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Integrated Marketing Communications

MKTG 2375
Closed
SAIT
SAIT
Calgary, Alberta, Canada
JG
Julie Gathercole
Instructor
(3)
3
Timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end
General
  • Undergraduate; 2nd year
  • 30 learners; teams of 6
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5/6 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Project timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end
Overview
Learner goals and capabilities

Student-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Expected outcomes and deliverables

1) Creative brief

2) Complete report on findings

3) Mock-ups of traditional and digital forms of advertising.

Project Examples

In groups of 4-5, students will spend approx. 30 hours each to complete an internal and external research for their client in developing a promotional marketing campaign for:

  • Rebranding
  • Increase brand awareness
  • New product launch
  • Expansion to new target markets of segments
  • Event promotion
  • Volunteer recruitment
  • Or any other promotion related challenge.

Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.