Cambrian College
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Marketing Consultancy Capstone

BMKT 405
Closed
Capilano University
Capilano University
Vancouver, British Columbia, Canada
David Amos
David Amos
Professor
3
Timeline
  • January 14, 2018
    Experience start
  • January 26, 2018
    Initial Client Face to Face Meeting
  • February 9, 2018
    Client Follow Up Communicaton
  • February 28, 2018
    Final Communication Before Report Preparation
  • April 2, 2018
    Experience end
Experience
5 projects wanted
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Tourism, Consumer packaged goods, Retail, Services, Not for profits, Food&bevearge

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
digital marketing market research strategic marketing digital strategy marketing consulting
Learner goals and capabilities

A team of 4 upper-year students-consultants will work with your organization, to assess or solve a 'real life' marketing issue or problem.

Learners

Learners
Undergraduate
Any level
32 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit comprehensive written report including quantitative and qualitative materials, an executive summary, analysis, recommendations, and an implementation plan. Teams will also conduct a a 30-minute presentation in the last class summarizing the report and recommendations along with a Q&A . Organization representative(s) are invited to attend presentations.

Project timeline
  • January 14, 2018
    Experience start
  • January 26, 2018
    Initial Client Face to Face Meeting
  • February 9, 2018
    Client Follow Up Communicaton
  • February 28, 2018
    Final Communication Before Report Preparation
  • April 2, 2018
    Experience end

Project Examples

Requirements

Starting this January, undergraduate student-consultants in groups of 4 will apply four years worth of Marketing studies, to help your organization capture an opportunity, develop a strategic marketing plan, or solve a current marketing challenge.

The students will use marketing research, strategy, digital promotional tools and marketing mix best practices to create a report and presentation after 3 months of study and effort.

Topics covered in the final deliverables can include, but are not limited to:

  • Analysis of your current marketing initiatives and strategy, including the 4Ps (Marketing Mix): Product, Price, Place, and Promotion.
  • Recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy. Recommendations can include social media platforms, digital promotional tools and more.
  • Implementation plan for any new or updated strategy and recommendations
  • Conclusions and key takeaways

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    Be available for a face to face meeting with the Team in mid to late January. A Team Liaison will be established for follow up.

    •