Marketing Funnels Re-Platform and Content Revamp
The goal of this project is to recreate marketing funnels from one platform to another while updating and revising existing content for flow, user experience and conversion. This will require technical experience or interest/ability with an eye for design. Students will be using a drag and drop no code software platform to move from New Zenler to a new platform (either Modern or Wordpress). This will allow us to better serve our customers with a more cohesive user experience, better deliverability of programs and communication delivery that is more robust.
Digital Content Creation/ Repurposing for YouTube Channel
We would like students to help us with repurposing content for our YouTube channel. Ultimately, you will be working on content creation for the channel, including research, video creation & editing, social media, and other collateral that we can use as go-to marketing tools. If you'd like to explore video content creation, and are ready to tackle this challenge with us, then we'd love to hear from you.
Create Health, Wellness and Beauty Product Reviews for Specialized Website
The main goal of this project is to create health, wellness and beauty product reviews for a blog site in order to gain traffic and generate clicks to affiliate products. This will involve several different steps for the students, including: - Researching and reviewing health, wellness and beauty products. - Researching and creating account profiles with affiliate product websites - Writing blog posts about the products. - Creating a content marketing plan with researched products/ topics. - Creating content that is in line with the company's mission and values. - Optimizing blog posts for SEO. - Promoting blog posts on social media.
Repurposing Faith-Based Audio/Video Content into Books
The goal of this project is to create books repurposed from faith based audio/video content using transcripts to summarize and outline key points in a cohesive and easy to understand, well written way for print and electronic books. We have an extensive library of existing audio/ video teaching based on biblical principles. This project will repurpose this content into written format. Both print and electronic (ebook) books.
Repurposing Faith-Based Audio/Video Content into Books - part 2
PLEASE NOTE: this project is only available to students who have completed the first project with the same title. The goal of this project is to create books repurposed from faith based audio/video content using transcripts to summarize and outline key points in a cohesive and easy to understand, well written way for print and electronic books. We have an extensive library of existing audio/ video teaching based on biblical principles. This project will repurpose this content into written format. Both print and electronic (ebook) books.
Podcast Hosting Migration: Updating Episodes
The goal of this project is to update podcast episodes with migration to new hosting and to check all shownotes for correct links, promotions, and resources. This will also include updating the podcast website for user experience. There are over 160 podcast episodes. Depending on proficiency and experience the student is expected to update as many podcast episodes as possible.
Repurposing Faith-Based Audio/Video Content into Books
The goal of this project is to create books repurposed from faith based audio/video content using transcripts to summarize and outline key points in a cohesive and easy to understand, well written way for print and electronic books. We have an extensive library of existing audio/ video teaching based on biblical principles. This project will repurpose this content into written format. Both print and electronic (ebook) books.
Shopify Integration for Digital Products & Courses
The goal of this project is to create a digital shop integrated with my existing WordPress website using Shopify. The store should be SEO optimized and allow for easy purchases of multiple courses and digital products that are delivered through LMS integration. This will involve several different steps for the students, including: - Researching and understanding Susan McVea's existing WordPress website and Shopify platform. - Integrating the Shopify store with the existing WordPress website. - Optimizing the store for SEO. - Developing a system for easy purchasing of multiple courses and digital products. - Integrating the store with an LMS for delivery of digital products.
Launch a Podcast Show for Susan McVea Consulting Inc.
The main goal for this project is to launch a brand new podcast show that generates leads and sales using content created by me. This includes editing shows and creating podcast show notes, researching content topics, and identifying guests for interviews. PROJECT DELIVERABLES By the end of the project, students should demonstrate: - content strategy for the podcast. - Ability to create a podcast format and structure. - Ability to create a podcast logo and artwork. - Ability to record and edit podcast episodes. - Ability to upload and publish podcast episodes. - Ability to promote the podcast on social media and other platforms. - Ability to analyze the performance of the podcast and make adjustments as needed. Final deliverables should include: - All final edited audio files. - All artwork and logos. - A written report explaining the design process and outcomes. -Updates to the existing standard operating procedure (as needed).
Digital Content Creation for Niche YouTube Channel
We would like students to help us with creating content for a brand new niche YouTube channel. Ultimately, you will be working on content creation for the channel, including research, video creation & editing, social media, and other collateral that we can use as go-to marketing tools. If you'd like to explore video content creation, and are ready to tackle this challenge with us, then we'd love to hear from you.
Website Development - Niche Blog Product Reviews
We would like a new website blog for product reviews. Students should be prepared to: Create a design proposal for our company's review. Build a fully-functioning website, with our assistance in providing content. Provide training on updating and maintaining the site.