Marketing Strategy for PopIn Event Promotion

PopIn is a versatile platform designed to help users find the best matches at various events, whether they are business, social, or online gatherings. The goal of this project is to create a comprehensive marketing plan to promote PopIn to event organizers and event locations. The marketing plan should focus on increasing awareness and adoption of PopIn among these target audiences. The project will involve researching current market trends, identifying key marketing channels, and developing targeted marketing strategies. The team will also need to create promotional materials and propose a timeline for implementation. This project will allow learners to apply their knowledge of marketing principles, market research, and strategic planning in a real-world context.

EventConnect - using javascript

We aim to develop an innovative networking app that bridges the gap between social events and community engagement, combining the functionalities of LinkTree and Eventbrite. The goal is to build an interactive Chrome extension designed with Figma that allows users to seamlessly connect with others at events, share their profiles, and discover community activities. This project will enable learners to apply their UI/UX design skills and knowledge of interactive prototyping tools and then bring it to life with Javascript The prototype should focus on user-friendly navigation, intuitive design, and interactive elements that enhance the user experience. The learners will work on creating wireframes, designing the user interface, and developing interactive elements to simulate real-world usage.

Newsletter Creation for FindGrant

We are seeking a creative and detail-oriented Newsletter Creator to design and produce engaging email newsletters that highlight funding opportunities, success stories, and updates about FindGrant’s services. You will play a key role in connecting with our audience, keeping them informed about the latest funding options, and promoting FindGrant's offerings. Key Responsibilities: Content Creation: Develop compelling and informative content for newsletters, including grant opportunities, product updates, tips for grant applications, and user success stories. Design & Layout: Ensure newsletters are visually appealing, user-friendly, and aligned with FindGrant’s branding. Email Marketing Campaigns: Build and execute email marketing campaigns using tools like Mailchimp or similar platforms. Audience Segmentation: Personalize newsletters by segmenting the audience based on business type, funding needs, and other relevant criteria. Performance Tracking: Analyze newsletter performance (open rates, click-through rates) and continuously improve content based on insights. Collaboration: Work closely with marketing and content teams to align newsletters with overall strategy.

Funding Chatbot Engagement Project

The main goal for the project is to engage eligible Indigenous participants with the FindGrant chatbot to streamline the process of discovering government funding sources for Indigenous communities in partnership with Indigenous Services Canada. This will involve several different steps for the students, including: - Identifying and reaching out to eligible Indigenous participants to introduce them to the chatbot. - Assisting participants in using the chatbot to find relevant grants, loans, and financial support. - Collecting feedback from participants on their experience with the chatbot and the effectiveness of the funding sources discovered.

Social Media Marketing

The main goal for the project is to generate written content in the form of blogs and social media posts to promote FindGrant and its innovative use of AI/LLM techniques to help discover government funding sources for Indigenous, women, BIPOC, entrepreneurs, etc. This will involve several different steps for the learners, including: - Researching and understanding the services provided by FindGrant. - Identifying the target audience for the written content. - Creating engaging and informative blog posts and social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the FindGrant team to ensure the content aligns with the company's messaging and goals.

Website Development for FindGrant

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through modern site building tools with e.g. Expo, Javascript and HTML This will involve several different steps for the students, including: Building a website, with our assistance in providing the content and guidance. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Usability Testing for PopIn app

The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests. This will involve several different steps for the students, including: Conducting background research on our products. Reaching out to customers and scheduling interviews. Familiarizing themselves with the usability tasks that should be administered. Conducting the moderated interviews remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests.

SEO for FindGrant

Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.

Container Deployment for Cloud

The main goal for the project is to create and deploy containers in Google cloud using docker to host nodeJs, React, and Angular apps for TrustNet. This will involve several different steps for the learners, including: - Understanding the requirements and architecture of TrustNet's nodeJs, React, and Angular apps. - Setting up and configuring containers in Google cloud using docker. - Deploying the nodeJs, React, and Angular apps in the containers. - Testing the deployed apps to ensure they are functioning correctly in the containers.

Visualization for Government Funding

The main goal for the project is to develop a visualization tool that can help users like Indigenous, BIPOC, women, SME entrepreneurs, and industry grants to find different factors which can help with grant classification like province, industry, purpose, etc. The tool should show which factors are critical to finding fundings.

Government Funding AI Integration

The project goal is to create a GPT in the ChatGPT marketplace which allows various segments like Indigenous, women, BIPOC, SME, large enterprises to find non-dilutive funding sources from the Government. This will involve several different steps for the learners, including: - Understanding the existing FindGrant website and its AI/LLM techniques. - Integrating the GPT into the ChatGPT marketplace. - Customizing the GPT to provide personalized and efficient funding source recommendations. - Testing the integration and ensuring seamless functionality within the platform.

ICT Ignite - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of TrustNet's data, systems and networks. Do chatbot testing, vulnerability assesssment. injection attacks. database security, VM hardening, website hack to identify issues with the current software and suggest improvements to our cyber-security layer

Customer relation management for new AI Solution for govt grants

FindGrant is launching an innovative funding bot which helps discover non-dilutive funding grants from the Government. We are looking to white-label and sell our Tech solution to business clients. The main goal for this project is to develop innovative prospecting strategies and execute an outreach plan to sell our solution to business clients such as Industry associations, Accelerators, Incubators, Innovation Centers, and possibly Universities/Colleges. The project aims to expand the reach of the funding bot to a wider audience and increase tech sales.

Market Research & Positioning

TrustNet is an innovative funding bot designed to streamline the process of discovering government funding sources for small businesses and entrepreneurs, with an initial focus on Indigenous communities. TrustNet aims to help Indigenous, women, entrepreneurs, BIPOC, SMEs, and large enterprises find funding sources using AI/LLM. The main goal for the project is to collaborate on market research and positioning to gain a competitive advantage for This will involve several different steps for the students, including: - Conducting market research to identify the target audience and their specific funding needs. - Analyzing the competitive landscape to identify strengths, weaknesses, opportunities, and threats. - Developing a positioning strategy to differentiate TrustNet from competitors and appeal to the target audience. - Creating a marketing plan to effectively promote TrustNet's innovative solution to the identified target audience.

Data Analysis Project for Friday closing prices

The main goal for the project is to use various data inputs from financial sources and predict closing prices for stocks on every Friday option expiry days. This will involve several different steps for the learners, including: - Gathering and analyzing data from various financial sources such as Yahoo finance, TradingView, and https://maximum-pain.com/. - Learning and implementing data analysis and visualization techniques. - Utilizing AI/ML algorithms to predict stock closing prices for Friday Options expiry. - Developing web scraping skills to gather relevant data.

Competitive Landscape Analysis and Market Expansion Report for TrustNet

The main goal for the project is to build a competitive landscape for https://TrustNet.site and provide an analysis of the competitors. This analysis will then be used to create a market expansion report for the company and its products. This will involve several different steps for the learners, including: - Researching and identifying direct and indirect competitors in the government funding industry. - Analyzing the strengths, weaknesses, opportunities, and threats of each identified competitor. - Analyzing the different categories of users (Indigenous, women entrepreneurs, SME etc) and their behaviours to connect with government funding - Creating a detailed report on the competitive landscape and providing recommendations for TrustNet's market expansion based on the analysis.