Marketing and Sales Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GoEmerald to build, transform and scale with innovation. Our core competence is to orchestrate innovative ideas into scalable products, services and businesses. 1. Strategy: We separate the noise to define a clear success strategy, specific to your customer base and their needs. 2. Governance: We cultivate leadership, innovation culture and ecosystems towards a scalable customer journey. 3. Planning: We establish product-mindset and measurable OKRs among teams for a faster time to market. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: All work will be performed remotely with periodic meetings with the leadership team Reviewing the GoEmerald's service and products offerings to document customer personas and creating personalized marketing and sales plans IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project manager Business analyst Marketing specialist Sales specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Customer profiles/ personas for each offering Marketing and sales plan for each offering IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca

Success metrics definition

GoEmerald is a growing innovation consulting firm, redefining what it means to deliver accelerated customer success. We are currently seeking initiative-driven and highly ambitious interns, with a strong desire to enable customer success through business and tech-based innovation. If you are also innovation-obsessed, read on... ​Project Description & Scope Conduct research to define success metrics for the business Additional information available after students sign the NDA Positions available: 4 students, individually or in a team All work will be performed remotely Other Details Research specific markets as needed Build an understanding of our clients’ business issues and the industries in which they operate to provide thoughtful insights Skills Excellent verbal communication and writing skills Strong organizational and planning skills Work independently with the support of management and proactively ask for direction when needed

Public Relations Strategy

GoEmerald is a growing innovation consulting firm, redefining what it means to deliver accelerated customer success. We are currently seeking initiative-driven and highly ambitious interns, with a strong desire to enable customer success through business and tech-based innovation. If you are also innovation-obsessed, read on... ​Project Description Create an overall strategy to manage public relations for the firm both online and otherwise Positions available: 4 students, individually or in a team All work will be performed remotely Project Scope Design a cross channel strategy for the company Prepare material for various stakeholders Research specific markets as needed Create KPIs for public relations management Identify tools for automation Skills Excellent verbal communication and writing skills Ability to work with multiple stakeholders Strong organizational and planning skills Work independently with the support of management and proactively ask for direction when needed