Part II - Mobile App UI / UX Advanced Design & Prototype - PIFit

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user. Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase. Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction. What's involved: Conduct background research on existing or comparable models. Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Website Rebuild with ecommerce - VIRTUAL WITNESS

Our goal is to rebuild our existing website with the addition of eCommerce. We need a more polished, professional site with content aligned with our vision, mission, and mobile app. We will ensure the student has a clear understanding of what these elements are for our organization. VIRTUAL WITNESS being a new concept, needs to have a well thought out approach and entry point. Key areas of focus will be: What is VIRTUAL WITNESS , Who do we help, How does it work. We want to host student who have a great handle on graphic and design layout as well as content creation, to give that professional look and feel of our organization. Additionally, we need students to work on the e-commerce aspect of the site also. If you like the sound of this project, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation (Part 2) - PIFit

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. PIFit being a new concept in the advertising sector, needs to have a well thought out approach and entry point. A key focus will be who or which type of clients do we bring on first. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

PifitApp Market Research and Competitor Analysis

This project aims to compile a comprehensive market research report for PifitApp and analyze the competitive landscape. This will involve several different steps for the students, including: - Researching and analyzing the competitive landscape of PifitApp. - Developing a social media campaign strategy for PifitApp. - Analyze the PifitApp concept and create a market research report for PifitApp and its products. - Conducting user testing on PifitApp's new product and providing analysis on the results. - Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.