Hubspot CRM Contact Management and Research Project

The main goal for the project is to filter and sort existing Hubspot CRM contacts into relevant leads, update contact information for relevant leads or collaboration contacts, and research recent activities in their business or industry trends to facilitate outreach. This will involve several different steps for the learners, including:- Learning about AYD Internet Marketing's existing CRM system and contact management processes.- Filtering and sorting existing contacts in the Hubspot CRM to identify relevant leads and collaboration contacts.- Updating contact information for relevant leads or collaboration contacts.- Researching recent activities in the business or industry trends of the relevant leads to facilitate outreach.

AYD Internet Marketing Website Conversion Optimization

The main goal for the project is to optimize the AYD Internet Marketing website for Conversion Rate Optimization and an engaging user experience. The company is looking to leverage UX/UI design and WordPress knowledge using WP Astra, Elementor, Figma, and other tools to implement the solution. This will involve several different steps for the learners, including:- Analyzing the current website's performance and user experience.- Developing a plan for improving the website's conversion rate and user engagement.- Implementing UX/UI design changes using tools like Figma and WordPress plugins like WP Astra and Elementor.- Testing the implemented changes and making improvements based on user feedback and data analysis.

Content Creation and Social Media Strategy for AYD Internet Marketing

The main goal for the project is to create engaging blog content and social media content for AYD Internet Marketing. This includes conducting research into keywords, creating effective blog usage within site structure through content interlinking, and proper utilization of best on-page SEO practices. Additionally, the project aims to create short-form written, long-form, images, and infographics for social media platforms with a focus on LinkedIn. Research into content topics relevant to the marketing industry and trends will also be required.

Lead Generation and Qualification for AYD Internet Marketing

The main goal for the project is to generate a lead list, verify and research the leads, create a list of qualified leads for AYD Internet Marketing, and researching additional lead generation methodologies and insights that can be used. This will involve several different steps for the learners, including:Researching and identifying potential leads for AYD Internet Marketing.Verifying the leads to ensure they meet the criteria for qualification.Conducting in-depth research on the qualified leads to gather relevant information.Providing strategy, insights, and uncovering additional methods for lead generation along with documentation of research and ideas to implement. Ideas can include trending content in industry-relevant groups, LinkedIn, and software for example - with creativity encouraged.

Website Page Layout and On-Page SEO Optimization

The main goal for the project is to finalize the website page layout and optimize on-page SEO to improve the visibility and ranking of the company's website. This will involve several different steps for the learners, including:- Analyzing the current website layout and identifying areas for improvement.- Implementing best on-page SEO practices to optimize the website content.- Adding relevant and engaging content to the website pages.- Creating blog articles and LinkedIn posts to increase brand awareness and drive traffic to the website.

Website Page Layout and On-Page SEO Optimization (LevelUp)

The main goal for the project is to finalize the website page layout and optimize on-page SEO to improve the visibility and ranking of the company's website. This will involve several different steps for the learners, including:- Analyzing the current website layout and identifying areas for improvement.- Implementing best on-page SEO practices to optimize the website content.- Adding relevant and engaging content to the website pages.- Creating blog articles and LinkedIn posts to increase brand awareness and drive traffic to the website.

Online Website Design (LevelUp)

We are seeking a Website Development Intern passionate about creating user-friendly websites using WordPress and Elementor. The ideal candidate will be eager to learn and contribute to our web development projects. You will work closely with our development team to create and optimize the web pages. The end deliverable is a functional website with on-page SEO, content, and industry-standard best practices deployed in Conversion Rate Optimization. We will review a brief one-page report at the end covering what the student recommends going forward to improve the site in the future when the project ends.

Content & Asset Creation for Digital Marketing

We are looking for a student or a small team to help create visual content, written content, and graphical assets. They will be responsible for deploying them to our social media, website, website blogs and internal company assets. Internal company assets include updating case studies and sales presentations.

Website Build & Development (LevelUp)

We would like a new website for AYD Internet Marketing. We want it to reflect our focus on PPC and Social Paid Advertising as our current site doesn't. It also needs to help increase prospects wanting to book a call to increase our client base and revenue.Students should be prepared to:Conduct a needs analysis to determine which written copy, images, and infographics are most suitableWrite the copy, create the images, and design eye-catching infographicsCreate a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide recommendations for updating company social media profiles to reflect the website changesProvide training on updating and maintaining the site as needed.

Market Expansion Research (LevelUp)

We hope to gain a comprehensive understanding of how we can better serve a new customer segment with an offer that is truly unique. Our goal is to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The goal is to find which new market is the most feasible to expand our client base. It will focus on businesses in BC, across Canada, and if applicable the US with a high demand and need for marketing. They can be a local business or national.The research will include:Best local businesses with scalable marketing potentialBest national with scalable marketing potentialIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand

Social Media Strategy & Management (LevelUp)

We are looking for a student or a small team to work with us to create a social media strategy and assist us with setup and execution. If you have minimal experience or none at all we are willing to teach you.

Website Development (LevelUp)

We would like a new website for AYD Internet Marketing. We want it to reflect our focus on PPC and Social Paid Advertising as our current site doesn't. It also needs to help increase prospects wanting to book a call to increase our client base and revenue.Students should be prepared to:Conduct a needs analysis to determine which written copy, images, and infographics are most suitableWrite the copy, create the images, and design eye-catching infographicsCreate a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide recommendations for updating company social media profiles to reflect the website changesProvide training on updating and maintaining the site as needed.

CLOSED - Google Data Studio - Strategy and Implementation (LevelUp)

We are implementing new software to meet our client reporting needs and assist our growth. We aren’t certain of all the options that are available to us in Data Studio or the best strategy to set it up. We would like for a student or a team of students to help us research the best implementation method so data will be pulled from exported LinkedIn spreadsheets and directly from Google Ads and Google Analytics into a visually appealing Google Data marketing report.Students should be prepared to:Conduct a needs analysis based on conducting their own research and feedback based on our organization's needsSet up the data report backend and required customizationData will be from Google Analytics, LinkedIn advertising & organic reports, Google Ad reports including YouTube & Shopping, and if there are other applicable options students recommend we are open to adding them.Design an appealing presentation design that will impress our clients and stakeholders

Google Data Studio - Strategy and Implementation (LevelUp)

We are implementing new software to meet our client reporting needs and assist our growth. We aren’t certain of all the options that are available to us in Data Studio or the best strategy to set it up. We would like for a student or a team of students to help us research the best implementation method so data will be pulled from exported LinkedIn spreadsheets and directly from Google Ads and Google Analytics into a visually appealing Google Data marketing report.Students should be prepared to:Provide a report with a final recommendation and explanation of how they propose to implement it for the best resultsSet up the data report backend and required customizationData will be from Google Analytics, LinkedIn advertising & organic reports, Google Ad reports including YouTube & Shopping, and if there are other applicable options students recommend we are open to adding them.Design an appealing presentation design that will impress our clients and stakeholders

Marketing Strategy Plan & Content Preparation - LevelUp

We want students to help us build a marketing strategy plan to grow and engage our target market: Companies wanting to improve their current advertising performance and strategy. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?The current channels we use are Facebook, LinkedIn, and Twitter. LinkedIn will be the best channel to focus on we have determined so far.How could our messaging be updated to better explain our value proposition?Create content for the website and social media channelsDevelop new website and backend SEO strategyWe currently have an opening for up to four students