Marketing Strategy & Planning

The Sound Wellness Institute is a training organization that provides Wellness Programs for the workplace focusing on psychological health and safety and competency training for Holistic Practitioners who with to add sound therapy to their practice. Corporate training is evolving dramatically. In order to best serve organizations' training needs and preferences, we have been recording the Emergent Workforce program on video to be able to expand the scope of our offerings in the following ways: 1. Online learning through our learning management system 2. A combination of online learning and live streaming classes 3. Live presentations Information about the Emergent Workforce program is available on our website at Emergent Workforce website We are looking for Marketing strategists to work with our team while developing a marketing plan. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company. Our Marketing strategist (team) position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Our need is for a digital marketing strategy for our virtual programs. Desired outcomes include: Assessment of our current marketing practices Research of online markets that would be receptive to our virtual offerings Recommendations in the form of a Digital Marketing Plan Ultimately, you should be able to increase our market share and ensure brand consistency. Potential Focus Areas: Set specific marketing goals Design and implement marketing strategies aligned with business targets Develop digital campaigns to increase web traffic Analyze sales and marketing metrics Forecast market trends Research market to identify new opportunities Generate innovative ideas to promote our brand and our products Address advertising needs Ensure brand consistency through all marketing channels Use customer feedback to ensure client satisfaction Liaise with internal teams and ensure brand consistency Establish a strong, long-term web presence

Video Editing Project

The Sound Wellness Institute is a training organization that provides Wellness Programs for the workplace focusing on psychological health and safety and competency training for Holistic Practitioners who wish to add sound therapy to their practice. Restrictions on the way that people interact and learn have shifted dramatically with the COVID pandemic. While there will always be a need for in-person learning in a classroom setting, the entire structure of the workplace is changing making it necessary to create alternate methods of delivering program content. To that end, our live programs are being converted to video, to offer multiple delivery options: 1. Live presentations in a 'classroom' setting 2. Online learning through our learning management system 3. A combination of online learning and live streaming classes It is estimated that there will be 24 hours of finished video created during this project. Information about the Emergent Workforce program is available on our website at Emergent Workforce website We are looking for assistance with the editing of the training videos for our learning management system. Using your design skills, your creativity, you will be responsible for creating a series of engaging videos from raw camera and audio footage with Adobe Premiere . Potential Focus Areas: Create an overall design template upon which present and future videos will be based Consistency of the look and feel of finished videos Liberal use of graphics and animations to enhance the learning experience Rendering of all videos in Adobe Premiere. Web optimization of rendered videos for delivery through our learning management system. Video quality and user experience to be of outstanding quality, consistent with our brand

Digital/Social Media Content Strategy and Creation

The Sound Wellness Institute is a training organization that provides two branches of programs: 1. Wellness Programs for the workplace focusing on psychological health and safety. 2. Competency training for Holistic Practitioners who wish to add sound therapy to their practice. We are looking for Digital/Social Media Marketing strategists to work with us while developing our Content strategy, calendar and content creation for the corporate wellness programs. Desired outcomes include: Development of a Content Calendar Assistance with Content creation Measurement and optimization of strategies for maximum effectiveness Potential Focus Areas: Develop digital content to increase web traffic Analyze content metrics Generate innovative ideas to promote our brand and our programs Address advertising needs Ensure brand consistency through all marketing channels Ensure consistency of messaging between website, social media and email campaigns Here are links to our Social Media platforms: Sound Wellness website : https://soundwellness.com/ Sound Wellness Institute website : https://www.soundwellnessinstitute.com/ Emergent Workforce Corporate Wellness website : https://www.emergentworkforce.ca/ Sound Wellness Facebook Page https://www.facebook.com/SoundWellnessSolution LinkedIn Profile https://www.linkedin.com/in/sharoncarne/ LinkedIn Company Profile https://www.linkedin.com/company/sound-wellness/ Sound Wellness YouTube Channel https://www.youtube.com/c/soundwellness Instagram Business page https://www.instagram.com/soundwellnessinstitute/ Pinterest Account https://www.pinterest.ca/scarne1/