Our company advertises services online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.

This will involve several different steps for the students, including:

• Conducting background research on our services and our target market.
• Identification of modifiable features that could increase user activities on our website.
• Preparing different versions of web pages for A / B testing.
• Conducting tests with users and measuring which versions of web pages have higher conversions.
• Recommending website changes based on test results.

Bonus steps in the process would also include:

• Implementing the recommended changes to our website.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and customers
• Understanding of factors that impact website conversion rate
• Recommendations for future website improvements

Bonus steps would include:

• Improving our website based on test results

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.