Incentive Strategy for Portfolio Companies

Open
Starship Capital
Toronto, Ontario, Canada
Starship Capital
Employer
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product management Competitive analysis
Skills
asana loan-to-value ratios financial analysis finance product management cost benefit analysis software as a service (saas) forecasting workflow management
Project scope
What is the main goal for this project?

Today, for one of our portfolio of the company, we need to put together a cost-benefit analysis on their incentive roadmap. We need to track the LTV lift based on the cost of the incentive. Students will get a chance to brainstorm creative ideas and investigate the net-impact to user acquisition and model out churn.

What tasks will learners need to complete to achieve the project goal?

Deliverable 1:

  • Determine product incentives for SaaS companies like (Asana, Motion, Zscaler)
  • Put together a list of incentives that resonate with and conduct a financial analysis with estimates pertaining to LTV and churn
  • Collaborate with our finance team to determine the predicted ROI

Deliverable 2:

  • Collaborate with the Product Management team to recommend the workflow associated with the incentives including entry points, redemption, and measurement
About the company

We are an innovative fund that seeks to invest capital across public equities, real estate and in entrepreneurs to build successful companies. Our team is also involved in advising businesses at all stages of growth.