Working With a Client Through Creative Writing

Closed
Esports How
Brampton, Ontario, Canada
Uzair Hasan
Owner
(16)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Sales strategy Creative writing Marketing strategy Marketing analytics
Skills
marketing information gathering marketing materials research writing
Details

You'll get the opportunity to work with the team as we process 1 new client's marketing material creation process.

The main goal of this project is to create compelling marketing materials that effectively sell our clients to target companies, by crafting a user-focused narrative, conducting research on target companies and their employees, writing engaging emails, and identifying the best companies and individuals to target.

This will be achieved through a combination of conducting research on target companies and their employees, crafting a user-focused narrative, writing engaging emails, and identifying the best companies and individuals to target. The end result will be marketing materials that generate interest, engagement, and ultimately, conversions.

Deliverables
  • Create slide decks and documents that sell our clients to target companies. This will involve using your writing skills to craft a compelling narrative and incorporating visuals to engage the reader.
  • Conduct research on target companies and their employees. This will include gathering information on their business model and current situation to inform marketing efforts.
  • Develop a user-focused narrative that drives engagement and interest. You will use the information gathered in your research to craft a narrative that speaks to the end-user.
  • Write compelling emails to the right targets within target companies. You will research and craft emails that grab the reader's attention.
  • Identify and select the best companies and individuals to target for marketing efforts. This will involve analyzing the data to identify the most likely interested companies and individuals.
  • Collaborate with the marketing team to develop and execute campaigns tailored to the target companies.
Mentorship

As a part of our team, you will receive training and support from our marketing experts to help you improve your skills and become an expert in sourcing companies and finding employee emails. Our supportive and collaborative work environment is designed to help you achieve the project goal by providing you with the tools and resources you need to succeed. Additionally, you will have access to our internal databases and marketing tools, which will give you a competitive advantage in conducting research and developing marketing materials.

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Entertainment, Education

Esports How is revolutionizing how job seekers secure entry-level positions in the esports and game industries. We’re creating a unique "one out of one" application strategy to ensure aspiring esports and gaming professionals secure a career in the industry of their dreams. Unlike other career-based services, we’re focused on giving the student what they want: the guarantee of a job in the industry.

We also run the Esports How Discord server, which is a platform where we’re providing free content and a support network for aspiring esports professionals. There, we’re hosting interactive workshops, networking events, and panel discussions.

Esports How was formally a B2B esports consultancy supporting nonprofits and other organizations outside of esports to enter the esports marketplace.