The primary objective of this project is to strategically enhance the digital presence of Ad and Spike Inc. and optimize lead generation efforts through the recruitment of a skilled Marketing Coordinator. The overarching goal is to elevate the brand visibility, cultivate a strong online community, and generate qualified leads, ultimately contributing to increased brand awareness and business growth.

- Develop engaging and targeted social media content

- Drive effective lead generation campaigns

- Oversee necessary updates to the company website

- Create and implement a digital marketing strategy

- Monitor and analyze the performance of digital marketing efforts

- Generate reports on key performance indicators and make recommendations for improvement

To ensure the success of the hired Marketing Coordinator and their seamless integration into our dynamic team, we are committed to providing comprehensive training and ongoing development opportunities.

The training program will encompass the following key areas:

Social Media Strategy and Content Creation:

• In-depth training on developing and executing effective social media strategies aligned with our brand objectives.
• Hands-on guidance in creating compelling and visually appealing social media content.
• Utilization of analytics tools to measure the impact of social media efforts.

Lead Generation Techniques:

• Training on industry best practices for lead generation across various digital channels.
• Practical sessions on utilizing marketing automation tools for lead nurturing.
• Strategies for optimizing lead conversion rates and tracking key performance indicators.

Website Management and Optimization:

• Training on website content management systems (CMS) and updates.
• Instruction on implementing SEO best practices for improved website visibility.
• Guidance on analyzing website performance metrics and making data-driven decisions.

Industry-Specific Knowledge:

• Overview of the industry landscape, market trends, and competitive analysis.