Marketing Content Creation for Education Company
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like students to help us by creating marketing plan, in addition to content that is aligned with our vision, mission, and sector. We will ensure students have a clear understanding of what these elements are for our organization.
Students will be working on a marketing plan for our company to enter into the public library market in the United States, as well as content creation for our social media platforms to promote our services in the Canadian education and public library markets. Time permitting, students would work on other collateral that we can use as go-to marketing tools.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we expect the student(s) will:
- Research the public library market in the United States
- Evaluate recent successful user-generated campaigns in the public library sector (Canada & US)
- Draft a marketing plan for our company to enter into the public library market (US)
- Write posts and other content pieces
- Create graphics using the Canva platform for our socials and outreach campaigns
- Create a series of LinkedIn marketing campaigns, including content for the campaigns, and a campaign calendar
- What is the main goal for this project?
-
We would like students to help us by creating marketing plan, in addition to content that is aligned with our vision, mission, and sector. We will ensure students have a clear understanding of what these elements are for our organization.
Students will be working on a marketing plan for our company to enter into the public library market in the United States, as well as content creation for our social media platforms to promote our services in the Canadian education and public library markets. Time permitting, students would work on other collateral that we can use as go-to marketing tools.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we expect the student(s) will:
- Research the public library market in the United States
- Evaluate recent successful user-generated campaigns in the public library sector (Canada & US)
- Draft a marketing plan for our company to enter into the public library market (US)
- Write posts and other content pieces
- Create graphics using the Canva platform for our socials and outreach campaigns
- Create a series of LinkedIn marketing campaigns, including content for the campaigns, and a campaign calendar
About the company
- https://www.digitalhumanlibrary.com/
- 2 - 10 employees
- Academic association, Education, Technology, Public relations & communications
Digital Human Library brings people together in service of youth and learning.
We create opportunities for K-12 students to learn with Canada's largest network of industry professionals by connecting classes with subject matter Experts for thousands of interactive 1:1 video conferences, complimented by over 1800 educational virtual tours. Learn Indigenous perspectives, culture, and world views guided by Indigenous Knowledge Keepers and Storytellers from around the world.
You can read about our vision, mission and goals here: https://www.digitalhumanlibrary.com/about/mission-and-vision/