Strategy - Customer Discovery

Our goal is to perform customer research in the field of EV charging and to increase awareness among the targeted audience about our product line. Our products helps utilities, fleet managers and high rise buildings to manage and schedules EV charging to optimize the price and reduce emissions.

Product Research - Niche - As a smaller firm we would like to establish the niche to compete with the larger firms once the niche is identified. Working with our marketing experts, students to make a report to identify the niche to target which will formulate the go to market strategy.

Day to Day tasks includes:

1 - Do empathy interviews with clientele , 20 - 30 min interview with predefined questions.

2 - Enter the insights from the interview into data repository ( excel currently )

3 - Maintain a list of potential leads to be interviewed for next 2-3 weeks.

Students will work closely with the primary business strategy manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.