To develop a data-driven marketing strategy that will help the tick testing company better capture its target market. Using customer demographic data, including how customers found the service, and the activities they were engaged in when encountering ticks, the goal is to identify major market demographics and create strategies to enhance market outreach.

Data Exploration & Preparation:

• Analyze customer-provided data, including demographics (age, gender, location), customer behavior (how they found the service), and activities associated with tick encounters.
• Clean and prepare the datasets for analysis, ensuring data integrity and completeness.

Market Segmentation:

• Segment the market based on key demographic and behavioral data, identifying the most relevant groups for targeted marketing strategies.
• Identify under-served or overlooked demographics that represent growth opportunities.

Customer Behavior Insights:

• Analyze customer data to determine which marketing channels (e.g., organic Google traffic, social media, Google Ads) have the most impact on customer acquisition.
• Evaluate the effectiveness of current marketing strategies and identify opportunities for optimization.

Marketing Strategy Development:

• Develop actionable recommendations for enhancing marketing efforts, including strategies for increasing organic traffic, improving Google Ads performance, and boosting engagement on social media.
• Propose specific marketing campaigns targeting identified customer segments based on the data.

Final Report & Presentation:

• Submit a comprehensive report detailing the findings, insights, and marketing recommendations.
• Present a 10-minute summary of the key findings and proposed strategies.

Expected Outcome:

A data-driven marketing strategy that improves customer acquisition and retention for the tick testing company. The strategy will target high-potential demographics and optimize the company’s use of marketing channels based on customer data insights.